Great Brand Blunders: The Worst Marketing and Social Media Meltdowns of All Time...and How to Avoid Your Own

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  • Format: Paperback
  • Copyright: 2014-04-07
  • Publisher: Natl Book Network
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Packed with examples of both classic and new brand catastrophes, with a special focus on social media mishaps, it reveals the lessons we can learn from epic failures such as the Bic for Her pen range, along with other baffling brand extensions, off-message partnerships, awful advertising and marketing U-turns.

Author Biography

Rob Gray is an experienced business journalist and marketing consultant with extensive knowledge of the marketing and PR sectors. Currently Head of Editorial Content at the International Public Relations Association, he commissions and edits the IPRA's magazine Frontline and is a regular contributor to The Financial Times and The Guardian.

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