The Great Reset: How the Post-crash Economy Will Change the Way We Live and Work

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  • Edition: Reprint
  • Format: Paperback
  • Copyright: 2011-07-05
  • Publisher: Harpercollins

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We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes-how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions-and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us.

Author Biography

Author of the bestselling The Rise of the Creative Class and Who's Your City? Richard Florida is a regular columnist for The Atlantic. He has written for the New York Times, the Wall Street Journal, The Economist, and other publications. His multiple awards and accolades include the Harvard Business Review's Break-through Idea of the Year. He was named one of Esquire magazine's Best and Brightest (2005) and one of Business Week's Voices of Innovation (2006). He lives in Toronto, Canada.

Table of Contents

New Preface for the Paperback Editionp. vii
Past as Prologue
The Great Resetp. 3
The Crisis Most Like Our Ownp. 10
Urbanism as Innovationp. 18
The Most Technologically Progressive Decadep. 25
Suburban Solutionp. 30
The Fix Is Inp. 37
Unravelingp. 41
Redrawing the Economic Map
Capital of Capitalp. 49
Who's Next?p. 55
Fire Starterp. 61
Big Government Boomtownsp. 66
Death and Life of Great Industrial Citiesp. 71
Northern Lightp. 87
Sun Sets on the Sunbeltp. 92
A Hew Way of Life
The Reset Economyp. 105
Good Job Machinep. 116
The New Normalp. 129
The Great Resettlep. 141
Big, Fast, and Greenp. 151
The Velocity of Youp. 156
Faster Than a Speeding Bulletp. 164
Renting the Dreamp. 171
Resetting Pointp. 180
Acknowledgmentsp. 188
Referencesp. 190
Indexp. 215
Table of Contents provided by Ingram. All Rights Reserved.

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