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Phyllis Mueller is an experienced editor and writer in the field of business and the environment. She has hands-on experience in the construction industry. .
About the Contributors | p. ix |
Acknowledgments | p. xi |
Introduction | p. xiii |
Narrating Values, Shaping Values, Creating Value | p. 1 |
"Green Glue": HR Practices and Processes That Make Sustainable Values Stick | p. 41 |
Green from the Inside Out | p. 77 |
Green Is the Color of Money | p. 109 |
Green Is (Also) the Color of Inexperience: Learning from a LEED Pilot Project | p. 137 |
Existing Buildings: The Green-Headed Stepchild of the Sustainability Movement | p. 167 |
Dollars and (Common) Sense: Realizing the Value of Green for Key Users | p. 199 |
Sustainable Brokerage: Diffusing Green Practices to Gain Broad Market Acceptance | p. 229 |
The Fine Print: Legal Issues in Green Building Projects | p. 261 |
Marketing Sustainable Development: A Million Shades of Green | p. 293 |
Conclusion: Inscribing Key Lessons Learned into the Fabric of a Green Business | p. 335 |
Index | p. 345 |
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