Guerrilla Marketing for Job Hunters 3. 0 : How to Stand Out from the Crowd and Tap into the Hidden Job Market Using Social Media and 999 Other Tactics Today

by Levinson, Jay Conrad; Perry, David E.

• ISBN13: 9781118019092
• ISBN10: 1118019091
• Edition: 3rd
• Format: Paperback
• Copyright: 2011-05-03
• Publisher: Wiley

Summary

The latest strategies for job hunters revealed in this revised and updated edition This new Third Edition features the latest job-hunting strategies for the Information Age. Youll discover key techniques to reach hiring managers at the employers you want to work for most. New chapters integrate using social media and social networking tools like Facebook, Twitter, LinkedIn, and ZoomInfo in your job search, along with case studies from successful guerrilla job hunters that detail what works in todays hyper competitive job market with commentary from Americas top recruiters. Present your skills in creative new ways that stand out in todays hyper-competitive job market Employ little-known search engine optimization tricks used by top headhunters Integrated web site updated bi-weekly to remain state-of-the-moment Part of the Guerrilla Marketing Series, the bestselling marketing book series The job search process has changed drastically in the past few years. Turn these changes to your advantage and make your search successful with Guerilla Marketing for Job Hunters 3.0.

Author Biography

Jay Conrad Levinson is Chairman of Guerrilla Marketing International as well as the author of the number one bestselling marketing series in history, Guerrilla Marketing. Along with his fifty-seven other books, he has collectively sold 22 million copies in over sixty-one languages worldwide. He taught this topic for ten years at the University of California in Berkeley.www.gmarketing.com David E. Perry is coauthor of Guerrilla Marketing for Job Hunters as well as the author of Career Guide for the High-Tech Professional. Nicknamed the Rogue Recruiter by the Wall Street Journal, he has personally negotiated more than $184 million in compensation as Managing Director of Perry-Martel International, one of North America's top recruiting and placement firms.

Table of Contents

Foreword Darren Hardy	p. xvii
Acknowledgments	p. xix
Disclaimer	p. xxiii
Introduction: The Winner's Edge	p. xxv
Key Concepts: Why the job market has drastically changed. The importance of keywords.
Why You Need to Become a Guerrilla job Hunter	p. 1
The New Global America
Key Concepts: The #1 secret to a successful job search. Details the elements of your successful plan.
Your Guerrilla Mind-Set
Personal Branding Guerrilla Style	p. 11
Shape Up Your Brand with Attitude
Key Concepts: The skills employers seek. How to build your brand for free and make employers call you.
Attitude Check	p. 35
Upfront and Personal
Key Concepts: How to stay focused. How to right the typical mistakes job hunters make.
Your Guerrilla Strategy	p. 53
Think Like a General-Execute Like a Sergeant
Key Concepts: How to crack the hidden job market. Tools and tactics for staying on top.
Weapons that Make You a Guerrilla
Your Research Plan	p. 79
Research: The Guerrilla's Competitive Edge
Key Concepts: How to locate opportunities before your competition does.
Resume Writing and Cover Letter Boot Camp	p. 97
Overhaul Your Personal Marketing Materials
Key Concepts: Creating your marketing materials: cover letters and resumes that will be read instead of tossed.
Guerrilla Networking	p. 133
A Radical Approach
Key Concepts: Effortless networking that really works in any market.
Tactics that Make you a Guerrilla
Linkedln-the 800-Pound Gorilla	p. 155
Your ôBe Foundö Epicenter
Key Concepts: How to use LinkedIn to be found and other strategies.
Digital Breadcrumbs	p. 181
Plugged In-Turned On-Tuned In
Key Concepts: How to leverage social media and social networking.
Commando Tactics	p. 211
15 Breakthrough Strategies that Work
Key Concepts: How to get in front of the people you want to meet with.
Your Guerrilla Job-Hunting Campaign
The Force Multiplier Effect in Action	p. 231
12 Sample Campaigns
Key Concepts: Case studies of ordinary people who achieved extraordinary results by taking control of their job search.
Hand-to-Hand Combat	p. 249
Winning the Face-to-Face Interview
Key Concepts: What to do and say before, during, and after the interview to land the offer.
Negotiating the Deal	p. 285
How to Bargain with Confidence
Key Concepts: How to get what you want without fighting.
Career Lancing	p. 301
All-Ways-Ready
Key Concepts: What's next?
Bonuses	p. 303
About the Authors	p. 305
Index	p. 307
Free Job Search Resources	p. 317
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