9780887306648

Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke

by
  • ISBN13:

    9780887306648

  • ISBN10:

    0887306640

  • Format: Paperback
  • Copyright: 1994-02-16
  • Publisher: HarperCollins Publications
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Summary

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

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