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Guide to Managerial Communication: Effective Business Writing and Speaking

by Munter, Mary

ISBN13: 9780130133816
ISBN10: 0130133817
Additional ISBN(s): 9780131467040
Edition: 5th
Format: Paperback
Copyright: 1999-08-01
Publisher: Prentice Hall
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1. Guide to Managerial Communication: Effective Business Writing and Speaking > ISBN13: 9780130133816

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Summary

For MBA, executive, and junior/senior-level courses in Management Communication or Business Communication. It could also be a supplementary text in Introduction to Business and other courses requiring students to give presentations. Written by an experienced professor, leader, and consultant in the field of management communication, this succinct and down-to-earth guide summarizes and reviews communication, writing and speaking strategiesarming students with the know-how, techniques, and skills to deal successfully with the managerial communication issues they will face as future business professionals.

INTRODUCTION

I COMMUNICATION STRATEGY

(32)

Communicator Strategy

(6)

Audience Strategy

(8)

Message Strategy

(5)

Channel Choice Strategy

(6)

Culture Strategy

(3)

Strategy Checklist

(1)

Guide to the Guide

(1)

II WRITING: COMPOSING EFFICIENTLY

(14)

Composing Under Normal Circumstances

(8)

Composing Under Special Circumstances

(4)

III WRITING: MACRO ISSUES

(18)

Document Design for "High Skim Value"

(7)

Structural Signposts for Linkage

(5)

Effective Paragraphs or Sections

(4)

IV WRITING: MICRO ISSUES

(18)

Editing for Brevity

(6)

Choosing a Style

(8)

Writing Checklists

(2)

V SPEAKING: VERBAL STRUCTURE

(24)

Tell/Sell Presentations

(5)

Questions and Answers

(4)

Consult/Join Meetings

(9)

Special Speaking Situations

104

(4)

VI SPEAKING: VISUAL AIDS

108

(34)

Designing the Presentation as a Whole

110

(6)

Designing Each Individual Chart

116

(16)

Choosing Visual Aid Equipment

132

(4)

Using Visual Aids Effectively

136

(6)

VII SPEAKING: NONVERBAL SKILLS

142

(20)

Tel/Sell Nonverbal Skills

144

(12)

Consult/Join Nonverbal Skills

156

(4)

Speaking Checklists

160

(2)

APPENDIX A Formats for Memos, Reports, and Letters

162

(8)

APPENDIX B Unbiased Language

170

(3)

APPENDIX C Grammar and Usage

173

(6)

APPENDIX D Punctuation

179

(6)

BIBLIOGRAPHY

185

(4)

INDEX

189

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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Guide to Managerial Communication: Effective Business Writing and Speaking

Summary

Table of Contents

Supplemental Materials

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