Guide to Managerial Communication (Guide to Business Communication Series)

by Munter, Mary M.

• ISBN13: 9780132424264
• ISBN10: 0132424266
• Additional ISBN(s): 9780131467040, 9780132147712
• Edition: 8th
• Format: Paperback
• Copyright: 2009-01-01
• Publisher: Prentice Hall
• More Book Details
• Purchase Benefits

Summary

Tailored to the needs of professionals, Guide to Managerial Communication is a brief, practical text for effective written and oral communication in a managerial, business, government, or professional context. The Eighth Edition adds contemporary content throughout. KEY TOPICS: Communication Strategy; Writing: Composing Efficiently; Writing: Macro Issues; Speaking: Verbal Structure; Speaking: Visual Aids; Speaking: Nonverbal Skills; Inclusive Language; Grammar and Usage; Punctuation. A practical reference for all professionals who need to increase their written or verbal communication skills.

Table of Contents

Introduction

Communication Strategy

Communicator Strategy

Audience Strategy

Message Strategy

Channel Choice Strategy

Culture Strategy

Strategy Checklist Guide to the Guide

Writing: Composing Efficiently

General Composing Techniques

Special Composing Techniques

Writing: Macro Issues

Document Design for "High Skim Value"

Signposts to Show Connection Effective Paragraphs or Sections

Writing: Micro Issues

Editing for Brevity Choosing a Style Writing Checklists

Speaking: Verbal Structure

Tell/Sell Presentations

Questions and Answers

Consult/Join Meetings Other Speaking Situations

Speaking: Visual Aids

Designing the Presentation as a Whole Designing

Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids

Speaking: Nonverbal Skills

Nonverbal Delivery Skills

Nonverbal Listening Skills

Speaking Checklists

Appendices

Inclusive Language

Grammar and Usage

Punctuation

Bibliography

Index

Table of Contents provided by Publisher. All Rights Reserved.