The Handbook of Communication and Corporate Reputation

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  • Edition: 1st
  • Format: eBook
  • Copyright: 2013-04-10
  • Publisher: Wiley-Blackwell

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring.

  • Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars
  • Brings together state-of-the-art communication studies insights on corporate reputation
  • Identifies and addresses the lacunae in the research literature
  • Applies new theoretical frameworks to corporate reputation

Author Biography

Craig E. Carroll is Associate Professor in the Department of Communication and Journalism at Lipscomb University in Nashville, USA, where he is also the director of the Observatory on Corporate Reputation. He serves on the editorial boards of Journal of Communication, Corporate Communications, Corporate Reputation Review, Journal of Public Relations Inquiry, Journal of Public Relations Research, and Public Relations Review. He was named Educator of the Year by PR News in 2008. He is most recently the editor of Corporate Reputation and the News Media: Agenda Setting Within Business News in Developed, Emerging, and Frontier Markets (2010). He has advised numerous Fortune 500, government, and non-profit organizations on corporate reputation, organizational identity, and media relations.

Table of Contents

Notes on Contributors


1. Corporate Reputation and the Multiple Disciplinary Field of Communication
Craig E. Carroll

Section 1: Communication Disciplines of Reputation

2. Corporate Reputation and the Discipline of Public Opinion
Cees B.M. van Riel

3. Interpersonal Communication Approaches to Reputation
Sherry J. Holladay

4. Corporate Reputation and the Discipline of Organizational Communication
Robyn Remke

5. Corporate Reputation and the Discipline of Advertising
Nora J. Rifon, Karen Smreker, and Sookyong Kim

6. Corporate Reputation and the Discipline of Corporate Communication
Peggy Simcic Brønn

7. Definitional Terrain, Paradigmatic Shifts, and Theoretical Resources: Insights from Public Relations
Judy Motion, Sally Davenport, Shirley Leitch, and Liz Merlot

8. Corporate Reputation and the Discipline of Management Communication
James O’Rourke IV

9. Communication Management and Reputation
Anne Gregory

10. Reputation and Brand Building with Integrated Marketing Communications in High-Risk Environments
Clarke L. Caywood

11. Corporate Reputation and the Discipline of Marketing Communication
Richard Varey

12. Corporate Reputation and the Disciplines of Journalism and Mass Communication
Craig E. Carroll

13. Corporate Reputation and the Discipline of Visual Communication
Susan Westcott Alessandri

14. Corporate Reputation and Corporate Communication Law
Karla K. Gower

Section 2: Theoretical Perspectives

15. Agenda-Building and Agenda-Setting Theory: Which Companies We Think about and How We Think about Them
Matthew W. Ragas

16. Complexity Theory and the Dynamics of Reputation
Priscilla Murphy and Dawn R. Gilpin

17. Communicatively Constituted Reputation: Applying the Organizational Communication Perspective to Reputation Management
Stefania Romenti and Laura Illia

18. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory
Jeong-Nam Kim, Chun-ju Flora Hung, Sung-Un Yang, and James E. Grunig

19. Image Repair Theory and Corporate Reputation
William Benoit

20. The Institutionalization of Corporate Reputation
John C. Lammers and Kristen Guth

21. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning
Timothy L. Sellnow, Shari R. Veil, and Kathryn Anthony

22. Corporate Reputation and Rhetorical Theory
Øyvind Ihlen

23. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation
W. Timothy Coombs

24. Corporate Reputation and the Theory of Social Capital
Vilma Luoma-aho

Section 3: Attributes of Reputation

25. Corporate Attributes and Associations
Sabine Einwiller

26. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication
Juan Meng and Bruce K. Berger

27. Corporate Reputation and Workplace Environment
Hua Jiang

28. Corporate Reputation and the Practice of Corporate Governance
Justin Pettigrew and Bryan H. Reber

29. Synthesizing Relationship Dynamics: An Analysis of Products and Services as Components of Corporate Reputation
Pan Ji and Paul S. Lieber

30. Corporate Social Responsibility, Reputation, and Moral Communication: A Constructivist View
Friederike Schultz

31. Reputation or Financial Performance: Which Comes First?
Alexander V. Laskin

32. Who’s in Charge and What’s the Solution? Reputation as a Matter of Issue Debate and Risk Management
Robert L. Heath

33. Form Following Function: Message Design for Managing Corporate Reputations
Peter M. Smudde and Jeffrey L. Courtright

Section 4: Contexts of Reputation

34. Contrabrand: Activism and the Leveraging of Corporate Reputation
Jarol B. Manheim and Alex D. Holt

35. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications
Juan-Carlos Molleda and Rajul Jain

36. Corporate Branding and Corporate Reputation
Esben Karmark

37. Corporate Reputation and Corporate Speech
Robert Kerr

38. Corporate Reputation Management and Issues of Diversity
Damion Waymer and Sarah VanSlette

39. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique
Rahul Mitra, Mohan J. Dutta, and Robert J. Green

40. The Power of Social Media and Its Influence on Corporate Reputation
Tina McCorkindale and Marcia W. DiStaso

41. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice
Magda Pieczka and Theodore E. Zorn

42. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations
Jennifer L. Bartlett, Josef Pallas, and Magnus Frostenson

43. Hidden Organizations and Reputation
Craig R. Scott

Section 5: Communication Research and Evaluation

44. Corporate Reputation Measurement and Evaluation
Don W. Stacks, Melissa D. Dodd, and Linjuan Rita Men

45. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-Line Impact of Reputation
Yungwook Kim and Jungeun Yang

46. The Future of Communication Research in Corporate Reputation Studies
Craig E. Carroll


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