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9780805850048

Handbook of Media Management And Economics

by ; ; ;
  • ISBN13:

    9780805850048

  • ISBN10:

    080585004X

  • Format: Paperback
  • Copyright: 2005-07-15
  • Publisher: Lawrence Erlbau
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Summary

This comprehensiveHandbookprovides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. TheHandbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, theHandbookprovides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. TheHandbook of Media Management and Economicswill serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Table of Contents

List of Contributorsp. xiii
Prefacep. xv
Theoretical Dimensions in media Management and Economics
Historical Trends and Patterns in Media Management Researchp. 3
Historical Trends and Patterns in Media Economicsp. 23
Theoretical Approaches in Media Management Researchp. 37
Paradigms and Analytical Frameworks in Modern Economics and Media Economicsp. 67
Regulatory and Political Influences on Media Management and Economicsp. 91
Issues in Media Management and Economics
Issues in Human Relations Managementp. 115
Issues in Financial Managementp. 145
Issues in Strategic Managementp. 161
Issues in Media Product Managementp. 181
Issues in Transnational Media Managementp. 203
Issues in Marketing and Brandingp. 229
Issues in Media Management and Technologyp. 251
Issues in Media Management and the Public Interestp. 275
Industry-Specific Management Issuesp. 297
Issues in Market Structurep. 325
Media Competition and Levels of Analysisp. 345
The Economics of Media Consolidationp. 363
The Economics of Media Programmingp. 387
Issues in Network/Distribution Economicsp. 417
Issues in Media Convergencep. 445
Issues in Media Globalizationp. 463
Issues in Political Economyp. 493
Analytical Tools in Media Management and Economics
Quantitative Methods in Media Management and Economicsp. 523
Methodological Approaches in Media Management and Media Economics Researchp. 553
Qualitative Research in Media Management and Economicsp. 573
Media Finance and Valuationp. 601
Audience Research and Analysisp. 623
Future Directions in Media Management and Economics
Directions for Media Management Research in the 21st Centuryp. 639
Future Directions for Media Economics Researchp. 655
Global Media Management and Economicsp. 675
Author Indexp. 691
Subject Indexp. 713
Table of Contents provided by Ingram. All Rights Reserved.

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