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9780805850031

Handbook of Media Management And Economics

by ; ; ;
  • ISBN13:

    9780805850031

  • ISBN10:

    0805850031

  • Format: Hardcover
  • Copyright: 7/15/2005
  • Publisher: Lawrence Erlbau
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List Price: $235.00

Summary

This comprehensiveHandbookprovides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. TheHandbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. Each chapter offers the current state of theory and scholarship of a specific area of study, and the volume contributors--all well established in their areas of specialty--represent domestic and international scholarship. With its unparalleled breadth of content from expert authors, theHandbookprovides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this growing arena of study. TheHandbook of Media Management and Economicswill serve to stimulate future thought and research in the media management and economics disciplines. As such, this volume will be a required reference for students, professors, and industry practitioners for years to come.

Table of Contents

List of Contributors
xiii
Preface xv
PART I. THEORETICAL DIMENSIONS IN MEDIA MANAGEMENT AND ECONOMICS
Historical Trends and Patterns in Media Management Research
3(20)
Alan B. Albarran
Historical Trends and Patterns in Media Economics
23(9)
Robert G. Picard
Theoretical Approaches in Media Management Research
32(35)
Bozena I. Mierzjewska
C. Ann Hollifield
Paradigms and Analytical Frameworks in Modern Economics and Media Economics
67(24)
Steven S. Wildman
Regulatory and Political Influences on Media Management and Economics
91(24)
Barbara A. Cherry
PART II. ISSUES IN MEDIA MANAGEMENT AND ECONOMICS
Issues in Human Relations Management
115(30)
James W. Redmond
Issues in Financial Management
145(16)
Ronald J. Rizzuto
Issues in Strategic Management
161(20)
Sylvia M. Chan-Olmsted
Issues in Media Product Management
181(22)
Angel Arrese Reca
Issues in Transnational Media Management
203(26)
Richard A. Gershon
Issues in Marketing and Branding
229(22)
Walter S. McDowell
Issues in Media Management and Technology
251(24)
Sylvia M. Chan-Olmsted
Issues in Media Management and the Public Interest
275(22)
Philip M. Napoli
Industry-Specific Management Issues
297(28)
Douglas A. Ferguson
Issues in Market Structure
325(20)
Hans van Kranenburg
Annelies Hogenbirk
Media Competition and Levels of Analysis
345(18)
John Dimmick
The Economics of Media Consolidation
363(24)
Todd Chambers
Herbert H. Howard
The Economics of Media Programming
387(30)
David Waterman
Issues in Network/Distribution Economics
417(28)
Benjamin J. Bates
Kendra S. Albright
Issues in Media Convergence
445(18)
Michael O. Wirth
Issues in Media Globalization
463(30)
Alfonso Sanchez-Tabernero
Issues in Political Economy
493(30)
Phil Graham
PART III. ANALYTICAL TOOLS IN MEDIA MANAGEMENT AND ECONOMICS
Quantitative Methods in Media Management and Economics
523(30)
Randal A. Beam
Methodological Approaches in Media Management and Media Economics Research
553(20)
Gillian Doyle
Simon Frith
Qualitative Research in Media Management and Economics
573(28)
C. Ann Hollifield
Amy Jo Coffey
Media Finance and Valuation
601(22)
Gary W. Ozanich
Audience Research and Analysis
623(16)
Patricia F. Phalen
PART IV. FUTURE DIRECTIONS IN MEDIA MANAGEMENT AND ECONOMICS
Directions for Media Management Research in the 21st Century
639(16)
Dan Shaver
Mary Alice Shaver
Future Directions for Media Economics Research
655(20)
Stephen Lacy
Johannes M. Bauer
Global Media Management and Economics
675(16)
David H. Goff
Author Index 691(22)
Subject Index 713

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