Handbook of Research on Electronic Surveys And Measurements

by Reynolds, Rodney A.; Woods, Robert; Baker, Jason D.; Aaron, Bruce (CON); Aiken, Damon (CON)

• ISBN13: 9781591407928
• ISBN10: 1591407923
• Format: Hardcover
• Copyright: 2006-09-30
• Publisher: Igi Global

Summary

"This book is the comprehensive reference source for innovative knowledge on electronic surveys. It provides complete coverage of the challenges associated with the use of the Internet to develop online surveys, administer Web-based instruments, and conduct computer-mediated assessments. This combination of how-to information about online research coupled with profiles of specific measures makes it an indispensable reference"--Provided by publisher.

Table of Contents

Foreword	xix
Preface	xxii
Section I Usage of Online Surveys and Measurements
E-Survey Methodology	1	(8)
Karen J. Jansen
Kevin G. Corley
Bernard J. Jansen
Web Survey Design	9	(10)
Qingxiong Ma
Mary McCord
Opportunities and Constraints of Electronic Research	19	(9)
Lynne D. Roberts
Electronic Data Collection Methods	28	(16)
Mohini Singh
Stephen Burgess
Online-Questionnaire Design Guidelines	44	(21)
Joanna Lumsden
Dual-Mode Electronic Survey Lessons and Experiences	65	(11)
Michael Lang
Software Design Tips for Online Surveys	76	(7)
John M. Artz
Overcoming Challenges to Conducting Online Surveys	83	(7)
Jiali Ye
Sampling in Online Surveys	90	(7)
Gerd Beidernikl
Arno Kerschbaumer
Equivalence of Electronic and Off-Line Measures	97	(7)
Lynne D. Roberts
Electronic vs. Conventional Surveys	104	(8)
Rhonda Dixon
Rodney Turner
The Ethics of Online Surveys	112	(8)
Caiin Gurau
Legal and Ethical Concerns of Collecting Data Online	120	(6)
Amanda Sturgill
Pattama Jongsuwanwattana
Measuring Internet Dependency	126	(10)
Jaime L. Melton
J. Lynn Reynolds
Online Advertising Metrics	136	(8)
Ginger Rosenkrans
Measurements in E-Business	144	(9)
Damon Aiken
Measurement in Public Relations	153	(17)
Renee A. Botta
Measuring Intrinsic Motivations	170	(4)
J. Lynn Reynolds
Measuring Disagreement	174	(14)
Brian Whitworth
Measuring Cognitive Load	188	(7)
Nanette M. Hogg
Surveying Online Scholarship	195	(12)
J. D. Wallace
Computer-Mediated Communication Research	207	(17)
J. D. Wallace
Section II Survey Software
Mixed-Mode Surveys with Netservey	224	(8)
Savvas Papagiannidis
Feng Li
Design and Development of an Electronic Survey System	232	(9)
Bruce Aaron
Samir Desai
Open Source Surveys with Asset	241	(7)
Bert G. Wachsmuth
Web Survey Methodology (WebSM) Portal	248	(5)
Katja Lozar Manfreda
Vasja Vehovar
Web-Based Survey Software for Academic Research	253	(11)
Hallie D'Agruma
Erika A. Zollet
Comparison of Online Surveys Tools	264	(5)
Gerd Beidernikl
Arno Kerschbaumer
SurveyTracker E-Mail/Web Survey Software	269	(4)
Eun G. Park
Open Source Survey Software	273	(4)
Jason D. Baker
Section III Instrument Profiles of Interest to Survey Researchers
Hyperlink Analysis	277	(6)
Mike Thelwall
Web Site Experience Analysis	283	(4)
Mihaela Vorvoreanu
Bit-Wise Coding for Exploratory Analysis	287	(6)
Thomas O'Daniel
Measurement of End-User Computing Satisfaction	293	(3)
Rodney A. Reynolds
Web Credibility Measurement	296	(3)
Rodney A. Reynolds
Constructivist Online Learning Environment Survey	299	(3)
Jason D. Baker
Celebrity-Persona Identification Scale	302	(4)
William J. Brown
Mihai C. Bocarnea
Technology Acceptance Model	306	(3)
Mary McCord
Celebrity-Persona Parasocial Interaction Scale	309	(4)
Mihai C. Bocarnea
William J. Brown
Organizational Culture Profile	313	(4)
Katty Marmenout
Measuring Online Flow	317	(3)
Damon Aiken
Personal Report of Communication Apprehension	320	(3)
Robert H. Woods, Jr.
Reactance Proneness Assessment	323	(7)
Lijiang Shen
James P. Dillard
Self-Report Measures of Discrete Emotions	330	(4)
James P. Dillard
Lijiang Shen
The Listening Styles Profile	334	(5)
Stephanie Lee Sargent
James B. Weaver, III
Servant Leadership Assessment Instrument	339	(4)
Rob Dennis
Mihai C. Bocarnea
The Aggression Questionnaire	343	(5)
Christian Kiewitz
James B. Weaver, III
Motivational Gifts Survey	348	(4)
Dorena DellaVecchio
Bruce E. Winston
Mihai C. Bocarnea
Queendom Online Test Repository	352	(3)
Jason D. Baker
Willingness to Communicate	355	(2)
Sharon Berry
Leadership Practices Inventory	357	(3)
Sharon Berry
Eysenck Personality Questionnaire	360	(4)
James B. Weaver, III
Christian Kiewitz
Personal Report of Intercultural Communication Apprehension	364	(7)
Sharon Berry
Gender Role Inventory	371	(4)
James B. Weaver, III
Stephanie Lee Sargent
Internet Motives Questionnaire	375	(5)
Stephanie Lee Sargent
Situational Communication Apprehension Measure	380
Sharon Berry