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What is included with this book?
Make money doing what you love. Kari Chapin’s insightful and inspiring guide to turning your crafting skills into earned income has been completely revised and updated. The Handmade Marketplace is filled with proven techniques that can help you brand your business, establish a client base, sell your products, and effectively employ all aspects of social media. Learn how easy it is to enjoy a lucrative career while leading the creative life you’ve always craved.
Since the publication of The Handmade Marketplace in 2010 and Grow Your Handmade Business in 2012, Kari Chapin has gained national visibility as a sought-after speaker at craft business conferences and events. She also offers one-on-one creative coaching and courses online. She is known for her effective coaching style and distinctive, supportive voice, along with her strong ability to market and network.
Introduction
My (All New!) Creative Collective
Part 1 Getting to Know Yourself and Your Business
Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Staying Inspired, Translating an Idea into a Reality
Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Developing a Logo
Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help
Part 2 Spreading the Word -- and Images
Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key
Chapter 5: Your Craft Community
Making Connections, Online Communities, Reaching Out to Your Fellow Crafters
Chapter 6: Blogging
Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, What’s your Online Look?, Give and Take, Creating an Online Newsletter
Chapter 7: Advertising and Publicity
Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Media
Chapter 8: Social Media
Choosing an Avatar and a Name, Twitter, Facebook, Pinterest, Instagram, Flickr, Follow Me, Follow You, Video
Part 3 Getting Down to Selling
Chapter 9: The Craft Fair Scene
First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair
Chapter 10: Selling in Online Stores
Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments
Chapter 11: Selling In Brick-and-Mortor Stores
Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment
Chapter 12: Get Creative: Other Selling Options and Opportunities
Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns
Parting Advice
Resources
Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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