Hard Sell Now a Major Motion Picture LOVE and OTHER DRUGS

by Reidy, Jamie

• ISBN13: 9780740799136
• ISBN10: 0740799134
• Edition: Reprint
• Format: Paperback
• Copyright: 2010-11-30
• Publisher: Andrews McMeel Publishing

Summary

This comedic expose traces Jamie Reidy's experiences from Pfizer training to life as a drug rep during the launch of Viagra. Having joined the Pfizer team in 1995 after taking an early leave from the US military, it didn't take him long to learn the tricks of the trade as he developed a "T to T" scheduleTuesday to Thursday, ten to two. Promoted up the ranks to Viagra salesman, Jamie became an instant celebrity known as "The V-Man" in his territory, eventually becoming Pfizer's top sales rep in the country. With equal parts of self-confidence and self-mockery, he tells it like it is as a drug rep for the giant pharmaceutical manufacturer, taking the reader on a hilarious romp and revealing the controversial side of drug industry marketing and sales. A witty, behind-the-scenes look at an industry that touches everyone in America who has a prescription, Hard Sell uncovers truths about the pharmaceutical industry you'd rather not know and practices you like to believe are never employed.

Author Biography

Notre Dame grad and former U.S. Army officer Jamie Reidy carried the bag for Pfizer from 1995 to 2000, and he described his experience in Hard Sell. He has since published Bachelor 101: Cooking + Cleaning Closing, a cookbook and lifestyle guide for idiot single guys just like him. He lives in Manhattan Beach, California, where he writes screenplays. Now he needs to start selling them.

Table of Contents

Acknowledgments	p. ix
Prologue	p. xi
Getting In	p. 1
Boot Camp	p. 14
Baby Steps	p. 38
Training Wheels Off	p. 56
Working for a Living	p. 74
Voice Mail: Friend and Foe	p. 88
Perception Is Reality	p. 98
The Paper Chase	p. 109
It's the Sales, Stupid	p. 127
Vitamin V	p. 143
Viagra Planet	p. 154
Sex Sells	p. 172
Sales or Lack Thereof	p. 193
Epilogue	p. 208
Epilogue, Continued	p. 211
Table of Contents provided by Ingram. All Rights Reserved.