Health Promotion Programs : From Theory to Practice

by Unknown
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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-04-19
  • Publisher: Jossey-Bass
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Health Promotion Programs introduces the theory of health promotion and presents an overview of current best practices from a wide variety of settings that include schools, health care organizations, workplace, and community. The 43 contributors to Health Promotion Programs focus on students and professionals interested in planning, implementing, and evaluating programs that promote health equity. In addition to the focus on best practices, each chapter contains information on:

-Identifying health promotion programs

-Eliminating health disparities

-Defining and applying health promotion theories and models

-Assessing the needs of program participants

-Creating and supporting evidence-based programs

-Implementing health promotion programs: Tools, program staff, and budgets


-Communicating health information effectively

-Developing and increasing program funding

-Evaluating, improving, and sustaining health promotion programs

-Health promotion challenges and opportunities

-Health promotion resources and career links

"The authors have clearly connected the dots among planning, theory, evaluation, health disparity, and advocacy, and have created a user-friendly toolbox for health promotion empowerment." -Ronald L. Braithwaite, PhD, professor, Morehouse School of Medicine, Departments of Community Health and Preventive Medicine, Family Medicine, and Psychiatry

"The most comprehensive program planning text to date, this book examines all facets of planning and implementation across four key work environments where health educators function." -Mal Goldsmith, PhD, CHES, professor and coordinator of Health Education, Southern Illinois University, Edwardsville

"Health Promotion Programs . . . . explores the thinking of some of our field's leaders and confirms its well-deserved place in the field and in our personal collections." -Susan M. Radius, PhD, CHES, professor and program director, Health Science Department, Towson University

Author Biography

Carl I. Fertman, PhD, CHES, is associate professor in Health and Physical Activity and executive director of the Maximizing Adolescent Potentials (MAPS) Program, both in the School of Education at the University of Pittsburgh. He is the author of Youth Leadership from Jossey-Bass.

Diane D. Allensworth, PhD, is professor emeritus, College of Education, Kent State University.

Society for Public Health Education (SOPHE) is the leading international professional association for health education professionals, faculty, and students. Founded in 1950, SOPHE is the only independent, professional organization devoted exclusively to health education and health promotion in all settings.

Table of Contents

Figures, Tables, and Exhibits
The Contributors
Foundations of Health Promotion Programs
What Are Health Promotion Programs?
Health, Health Promotion, and Health Promotion Programs
Historical Context for Health Promotion
Healthy People: A National Public-Private Partnership to Promote Health
Health Education and Health Promotion
Settings for Health Promotion Programs
Stakeholders in Health Promotion Programs
Health Promotion Programs Designed to Eliminate Health Disparities
Population Groups and Health Disparities
Understanding Racial and Ethnic Differences in Health
Four Strategies to Eliminate Health Disparities Among Minorities
Theory in Health Promotion Programs
Theory in Health Promotion Programs
Foundational Theories: Intrapersonal Level
Foundational Theories: Interpersonal Level
Foundational Theories: Population Level
Models for Developing a Health Promotion Program
Using Health Theories and Models
Planning Health Promotion Programs
Assessing the Needs of a Target Population
Defining a Needs Assessment
Conducting a Health Needs Assessment
Promoting a Needs Assessment
Using Primary Data Methods and Tools
Using Secondary Data Methods and Tools
Reporting and Sharing the Findings
Making Decisions to Create and Support a Program
Identifying a Mission Statement, Goals, and Objectives
Writing Program Objectives
Deciding on Program Interventions
Selecting Health Promotion Materials
Using Evidence-Based Interventions
Developing Effective Policies and Procedures
Transitioning to Program Implementation
Implementing Health Promotion Programs
Implementation Tools, Program Staff, and Budgets
From Program Planning to Action Planning
Preparing a Logic Model
Using a Gantt Chart to Guide Implementation
Planning for Implementation Challenges
Hiring and Managing High-Quality Program Staff
Budgeting and Fiscal Management
Creating an Advocacy Agenda for a Program
Advocacy as a Professional Responsibility
Examples of Successful Health Policy Advocacy
Becoming Fluent in the Language of Advocacy
Forming Alliances and Partnerships for Advocacy
Advocacy Methods
Advocacy and Technology
Communicating Health Information Effectively
Communication in Health Promotion Programs
Developing a Communication Plan for a Site
Developing and Pretesting Concepts, Messages, and Materials
Developing and Increasing Program Funding
Sources of Program Funding
Funding Varies by Target Population and Setting
Writing a Grant Proposal
Maintaining Relationships with Funders
Working with Board Members
Evaluating and Sustaining Health Promotion Programs
Evaluating and Improving a Health Promotion Program
Program Evaluation Definition, Types, and Terms
Evaluation Frameworks
Evaluation Designs
Data Collection and Analysis
Evaluation Reports
Evaluation and Program Design
Implementing an Evaluation
Leadership for Change and Sustainability
Catalyzing and Mastering Change
Engaging Participants and Building Support
Ensuring Competence Through Credentialing
Enhancing Program Impact and Sustainability
Health Promotion Programs in Diverse Settings
Promoting Health in Schools and Universities
Rationale for Promoting Health in Schools and Universities
Evolving Role of Promoting Health in Schools and Universities
Current Role of Promoting Health in Schools and Universities
Resources and Tools
Career Opportunities
Patient-Focused Health Promotion Programs in Health Care Organizations
Evolving Role of Programs in Health Care Organizations
Effective Programs in Health Care Organizations
Resources and Tools
Career Opportunities
Health Promotion Programs in Workplace Settings
Brief History of Work Site Health Promotion: 1970-Present
Resources and Tools
Career Opportunities
Promoting Community Health: Local Health Departments and Community Health Organizations
Brief History of Local Health Organizations
Local Health Department Services
Community Health Organization Services
Resources and Tools
Career Opportunities
Table of Contents provided by Publisher. All Rights Reserved.

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