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9781600375590

The Heart of Marketing: Love Your Customers and They Will Love You Back

by
  • ISBN13:

    9781600375590

  • ISBN10:

    1600375596

  • Format: Paperback
  • Copyright: 2009-05-01
  • Publisher: Ingram Pub Services
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Supplemental Materials

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Summary

This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing.This book:Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships;Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales;Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience.Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.

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