A History of Graphic Design

by Meggs, Philip B.

• ISBN13: 9780442318956
• ISBN10: 0442318952
• Format: Hardcover
• Copyright: 1992-03-01
• Publisher: Van Nostrand Reinhold

Summary

Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.

Table of Contents

Preface	ix	(4)
Preface to the first edition	xiii	(1)
Acknowledgments	xiv
I The Prologue to Graphic Design: The visual message from prehistory through the medieval era	4	(56)
1 The Invention of Writing	4	(7)
2 Graphic Communications in Ancient Egypt	11	(9)
3 The Asian Contribution	20	(9)
4 The Alphabet	29	(11)
5 The Medieval Manuscript	40	(20)
II A Graphic Renaissance: The origins of European typography and design for printing	60	(72)
6 Printing Comes to Europe	60	(13)
7 The German Illustrated Book	73	(17)
8 Renaissance Graphic Design	90	(24)
9 An Epoch of Typographic Genius	114	(18)
III The Industrial Revolution: The impact of industrial technology upon visual communications	132	(86)
10 Typography for an Industrial Age	132	(10)
11 Photography, the New Communications Tool	142	(12)
12 Popular Graphics of the Victorian Era	154	(20)
13 The Arts and Crafts Movement	174	(16)
14 Art Nouveau	190	(28)
IV The Modernist Era: Graphic design in the first half of the twentieth century	218	(114)
15 The Genesis of Twentieth-Century Design	218	(20)
16 The Influence of Modern Art	238	(18)
17 Pictorial Modernism	256	(14)
18 A New Language of Form	270	(18)
19 The Bauhaus and the New Typography	288	(24)
20 The Modern Movement in America	312	(20)
V The Information Age: Graphic design in the global village	332	(141)
21 The International Typographic Style	332	(18)
22 The New York School	350	(30)
23 Corporate Identity and Visual Systems	380	(30)
24 The Conceptual Image	410	(24)
25 A Global Dialog	434	(39)
Epilogue	473	(2)
Selected Bibliography	475	(20)
Picture Credits	495	(4)
Index	499