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About This Book
Hospitality Sales and Marketing, 6th Edition
ISBN: 9780866124447
Hospitality Sales and Marketing, 6th Edition, is a comprehensive textbook designed for students and professionals in the hospitality industry. This book is a go-to resource for anyone looking to understand the principles of sales and marketing in hospitality, providing a detailed exploration of the four Ps (price, product, promotion, and place) as they relate to specific market segments.
Who Uses It?
Primarily, this book is used by students and professionals in hospitality management courses at the college and university levels. It's also a valuable resource for anyone interested in understanding the basics of hospitality sales and marketing, including hotel managers, event planners, and marketing specialists.
History and Editions
The 6th edition of Hospitality Sales and Marketing has been updated to address user feedback, incorporating the latest research and discussions on customer-focused marketing strategies. This edition includes detailed updates on market segmentation, customer relationship management, and digital marketing techniques. It also provides practical examples and case studies to help readers apply theoretical concepts in real-world scenarios.
Author and Other Works
James R. Abbey, Ph.D., is the author of Hospitality Sales and Marketing. Dr. Abbey is known for his expertise in hospitality management and his ability to explain complex marketing concepts clearly and simply. His work in this field has been widely recognized, and he has contributed to several other publications related to hospitality sales and marketing.
Key Features
- Customer-Focused Perspective: The book explores the four Ps from a customer-focused perspective, providing insights into how to tailor marketing strategies to specific market segments.
- Practical Examples: Includes numerous case studies and practical examples to help readers understand how to apply theoretical concepts in real-world scenarios.
- Updated Research: The 6th edition includes the latest research and discussions on customer relationship management and digital marketing techniques.
- Comprehensive Coverage: Covers core concepts in hospitality sales and marketing, including detailed explanations of market segmentation, pricing strategies, promotional techniques, and distribution channels.
Detailed Information
ISBNs and Formats
- Paperback: ISBN-13: 9780866124447
- eBook: ISBN-13: 9780866124447 (Note: This e-book ISBN is available in various formats, but specific platforms are not mentioned here)
- Other Editions: The book is available in previous editions, but specific ISBNs for those editions are not provided here.
Publication Details
- Publisher: American Hotel and Lodging Educational Institute
- Publication Date: May 14, 2014
- Number of Pages: 619 pages
- Language: English
Other Editions and Formats
While specific e-book ISBNs for other platforms are not mentioned here, the paperback and eBook formats are widely available through various retailers. The book's comprehensive coverage and practical examples make it a valuable resource for both students and professionals in the hospitality industry.
