Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or hospitality industry executives interested in developing their strategic management skills.

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation & Dynamic Management at the School of Hotel Administration at Cornell University, where she is also the Executive Director of the Center for Hospitality Research. Winner of outstanding teacher and researcher awards, she teaches courses in strategic management and innovation.

Preface
About The Author
Strategic Management
Introduction
The Origin of Strategic Management
The Traditional Perspective
The Organization as a Bundle of Resources: The Resource-Based View
The Organization as a Network of Stakeholders
The Strategic Management Process
Situation Analysis
Strategic Direction
Strategy Formulation
Strategy Implementation
Global Competitiveness in the Hospitality Industry
Variables Affecting Strategic Management
Strategic Thinking
Strategic Planning Can Drive out Strategic Thinking
Characteristics of Strategic Thinking
Motivating Managers and Employees to Think Strategically
Strategic Management in the Hospitality Industry
The Foodservice Industry--The Players
The Lodging Industry--The Players
Key Points Summary
Review Questions
Critical Thinking & Application Questions
Notes
The Environment and External Stakeholders
Introduction
Assessment of the Broad Environment
The Sociocultural Context
The Economic Context
The Political Context
The Technological Context
Change and Interdependence among the Broad Environmental Forces
Gathering Information on International Environments
Analysis of External Stakeholders and the Operating Environment
Porter's Five Forces, Economic Power, and Industry Characteristics
External Stakeholders, Formal Power, and Political Influence
Managing the Operating Environment
Economic Actions
Political Strategies
Partnering with External Stakeholders
Key Points Summary
Review Questions
Critical Thinking & Application Questions
Notes
Strategic Direction
Introduction
Creating a Strategic Direction
Key Influences on Direction
Mission Statements
Organizational Vision
Organizational Values
Social Responsibility
Enterprise Strategy
Ethical Frames of Reference
Codes of Ethics
Ethics in Global Environments
Key Points Summary
Review Questions
Critical Thinking & Application Questions
Notes
Organizational Resources and Competitive Advantage
Introduction
Internal Analysis and Competitive Advantage
Sustainable Competitive Advantage
Value-Adding Activities
The Value Chains of Wine Makers
Value-Chain Activities
The Tourism Value Chain
Tangible and Intangible Resources
Resources and Capabilities
Financial Resources
Financial Ratios
Physical Resources
Architectural and Sustainable Design
Human-Based Resources
Strategic Leadership
Ownership and Management
Employees
Structure and Culture
Knowledge-Based Resources
Internal Knowledge Creation and Organizational Learning
Knowledge Creation
Knowledge Creation and Interorganizational Relationships
General Organizational Resources
Patents, Copyrights, Trademarks, and Servicemarks
Brands and Organizational Reputation
Superior Relationships with Stakeholders
Key Points Summary
Review Questions
Critical Thinking & Application Questions
Notes
Strategy Formulation at the Business Unit Level
Introduction
Generic Business Strategies
Cost Leadership
Differentiation
Best Value
Focus
Competitive Dynamics
Strategies that Reflect Competitive Dynamics
Resources, Industry Structure, and Firm Actions
Strategic Group Mapping
Developing a Strategic Group Map
Key Points Summary
Review Questions
Critical Thinking & Application Questions
Notes
Corporate Level Strategy and Restructuring
Introduction
Concentration Strategies
Advantages and Disadvantages of a Concentration Strategy
Vertical
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Hospitality Strategic Management: Concepts and Cases, 2nd Edition

9780470083598

047008359X

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