Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Intro to Marketing | |
Marketing Hospitality and Travel Services | |
The Hospitality and Travel Marketing System | |
Customer Behavior | |
analyzing Marketing Opportunities | |
Marketing research | |
Marketing Strategy: Market Segmentation and Trends | |
Strategies, Positioning, and Marketing Objectives | |
The Marketing Plan and the 8 P's | |
Product Development and Partnership | |
People: Services and Service Quality | |
Packaging and Programming | |
The Distribution Mix and the Travel Trade | |
Communications and th Promotional Mix | |
Advertising | |
Sales Promotion and Merchandising | |
Personal Selling and Sales Management | |
Public Relations and Publicity | |
Pricing | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.