How to Be an Entrepreneur

by Parks, Steve

• ISBN13: 9780273708292
• ISBN10: 0273708295
• Format: Paperback
• Copyright: 2006-09-30
• Publisher: Ft Pr

Summary

What does it really take to become a successful entrepreneur? If you look at those who have already achieved this goal you'll find that the reason they stand out is not because of the way they read a balance sheet, fill in forms, meet the bank manager or any of the other topics covered in most books on building businesses. They stand out because of the attitude they have, the way they identify opportunities and a range of other key attitudes and skills that are identified in this book. These are so-called 'soft' skills that are glossed over in other books on entrepreneurship but they are absolutely vital. They are the difference that makes the difference. In How to be an Entrepreneur you'll learn about these Six Secrets of successful entrepreneurs, and find out how you can apply them in your business to achieve the goal of self-made success.

Table of Contents

Acknowledgements

Introduction

Stereotypes You

The problem

The difference between a small business owner and an entrepreneur

The need for

How to be an Entrepreneur

How I came to write this book

The six secrets of self-made success

Joining the community

All for one, and one for all!

The First Secret

Attitude

Simple attitudes Complex attitudes

The Second Secret

Opportunity

Finding or making opportunity Opportunity stages

The Third Secret

Focus

Company focus Personal focus Thinking and acting Focusing your team

The Fourth Secret

Talent

The Talent System Your own talent Your team

The Fifth Secret

Building

Building a lasting business

Building a brand

Building a team

Building resources

Building systems

Building security

The Sixth Secret

Communication

The importance of great communication

Focus and attitude

Walk the talk

The involvement ladder

Always on

The End?

The Beginning?

What's next?

Index

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