How to Get Ideas

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  • Edition: 2nd
  • Format: Trade Paper
  • Copyright: 2007-01-14
  • Publisher: Ingram Book Co

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Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Table of Contents

Prefacep. ix
Acknowledgmentsp. xiii
Introduction: What Is an Idea?p. 1
Ten Ways to idea-Condition Your Mindp. 12
Have Funp. 15
Be More Like a Childp. 25
Become Idea-Pronep. 35
Visualize Successp. 51
Rejoice in Failurep. 59
Get More Inputsp. 67
Screw Up Your Couragep. 83
Team Up with Energyp. 93
Rethink Your Thinkingp. 101
Learn How to Combinep. 117
A Five-Step Method for Producing ideasp. 129
Define the Problemp. 131
Gather the Informationp. 145
Search for the Ideap. 157
Forget about Itp. 165
Put the Idea into Actionp. 173
Notesp. 185
Indexp. 199
About the Authorp. 211
About the Illustratorp. 213
Table of Contents provided by Ingram. All Rights Reserved.

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