How to Lead The definitive guide to effective leadership

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  • Edition: 4th
  • Format: Paperback
  • Copyright: 2015-07-20
  • Publisher: FT Press
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Based on original research into some of the world’s best organisations, How to Lead cuts right through all the myths and mysteries to get straight to the heart of what it really takes to motivate, inspire and deliver results.

Author Biography

Jo Owen is a bestselling business author, leader, social entrepreneur and speaker, who practices what he preaches. 
He was the best nappy salesman in Birmingham and put the blue speckle in Daz. He led a business in Japan for three years, has been a partner at Accenture, and was the architect of what is now HBOS business banking. He is the co-founder is four charities: Teach First, which is now one of the UK's top graduate recruiters, Future Leaders and Teaching Leaders, which develops leaders for urban schools and StartUp, which helps offenders start their own businesses on release from prison. 
He is the author of the classic books How to Lead, How to Manage and Tribal Business School.

Table of Contents

About the author


About the fourth edition  



Part 1  Idea: set your direction    


1 The power of ideas

2 Why your idea matters

3 Crafting your idea: creating the future perfect

4 Ideas when you are leading from the middle

5 Communicating your future perfect idea

6 Build your idea into a plan

7 Sell your idea

8 Dealing with strategy

9 Strategy and the art of unfair competition

10 How to evaluate your idea


Part 2  People: make your network work  


11 Find your role  

12 Attract the right team

13 Motivate your team: theory

14 Motivate your team: practice

15 Motivation and moments of truth

16 Delegate well

17 Coach your team for performance

18 Manage performance

19 Leading professionals

20 Dealing with difficult people

21 Difficult conversations   

22 Firing people

23 Build influence across your organisation

24 Manage your boss


Part 3  Action: make it happen     


25 Managing change

26 Managing projects

27 Handling conflicts

28 Handling crises

29 Negotiate your budget and targets

30 Control your costs

31 Making decisions in uncertainty

32 Influencing decisions

33 Use time well

34 Present to persuade

35 Making meetings work

36 Listen to influence

37 Write effectively

38 Read for insight

39 Work the numbers

40 Act the part

41 Be the part


Conclusion: the leadership journey


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