Dennis L. Prince is a leading expert on Internet commerce, and the bestselling author of How to Sell Anything on eBay…and Make a Fortune!, Second Edition, Unleashing the Power of eBay, and many other books on making money online.
Acknowledgments | p. viii |
Introduction | p. ix |
Understanding MySpace | |
Why MySpace Matters | p. 3 |
Planning for MySpace in Your Business | p. 17 |
Designing for Maximum Results | p. 27 |
Establishing Your MySpace Presence | |
Signing Up with MySpace | p. 39 |
Securing Your Space | p. 57 |
Customizing Your MySpace Presence | p. 73 |
Adding Pictures, Music, and Video to Your Page | p. 99 |
Announcing Your Arrival and Choosing Your Friends-Wisely | p. 121 |
Blogging with the Best | p. 145 |
Making the Most of Comments, Messages, and Bulletins | p. 161 |
Look and Learn - Case Studies of Successful MySpace Marketers | |
Case Study: Lackluster Films' A. (Anonymous) | p. 177 |
Case Study: Hyperactive Music Magazine | p. 181 |
Case Study: Mojo Risin' Coffee House | p. 185 |
Case Study: DVD Verdict | p. 189 |
Case Study: Sew Darn Cute | p. 193 |
Case Study: Retroattic | p. 197 |
Case Study: Weta Collectibles | p. 201 |
Case Study: Dark Horse Comics | p. 205 |
Case Study: Erica Gabrielle Studio | p. 209 |
Case Study: Girl Scout Cookies | p. 213 |
More Ideas for Marketing your Space | |
Keeping your Friends Coming Back | p. 219 |
Spin-Off Spaces | p. 231 |
Other Spaces for More Faces | p. 237 |
Checklist to Success | p. 245 |
Additional References and Resources | p. 249 |
Index | p. 251 |
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