How to Plan and Execute Strategy : 24 Steps to Implement Any Corporate Strategy Successfully

by Stettinius, Wallace; Wood, D. Robley; Doyle, Jacqueline; Colley, John

• ISBN13: 9780071484374
• ISBN10: 007148437X
• Edition: 1st
• Format: Hardcover
• Copyright: 2006-12-04
• Publisher: McGraw-Hill

Summary

Strengthen your competitive advantage with a flawless corporate strategyHow to Plan and Execute Strategy providesyou with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to: Define your businesses Know your market Understand your opportunities and threats Set feasible goals and objectives Create the strategies to achieve your objectives Identify and set priorities Write your business plan Get the right people Communicate the strategy and obtain commitment Integrate across functions Execute with discipline Monitor results, evaluate, and reactEvery successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.

Author Biography

Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.

Table of Contents

Planning and executing strategy	p. 1
Skip the strategy: Manage strategically	p. 5
Just follow the steps: Follow the logic	p. 9
Assume you are ready: Assess your readiness	p. 13
Jump right in: Plan to plan	p. 17
Think in terms of structure: Define your businesses	p. 21
Assume your are informed: Assess your situation	p. 25
Don't bother with details: Understand your model	p. 29
Knew your products: Know your market	p. 33
Trust in the status quo: Assess the terrain	p. 37
Focus internally: Understand opportunities and threats	p. 41
Accept whatever results: Set feasible goals	p. 45
Any strategies will do: Strategize for goals	p. 49
Don't bother with priorities: Set priorities	p. 53
Just sum up the parts: Pursue your purpose	p. 57
Don't bother with plans: Follow your mission	p. 61
Trust your instinct and luck: Write the business plan	p. 65
Don't plan your actions: Write the annual plan	p. 69
Trust the strategies to work: Get the right people	p. 73
Let buy in be optional: Obtain commitment	p. 77
Fit strategies to status quo: Align with strategy	p. 81
Let functions work separately: Work across functions	p. 85
Wait for results to happen: Execute with discipline	p. 89
Trust the initiative to work: Monitor and improve	p. 93
Stay the course: Learn, change, and institutionalize	p. 97
The McGraw-Hill Mighty Manager's Handbooks	p. 107
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