Foreword | p. 15 |
Introduction | p. 17 |
Power to the People: the Revolutionary Amazon Kindle | p. 27 |
Liberation from Traditional Publishing Standards | p. 27 |
A Brief History of Electronic Publishing and Digital Books | p. 28 |
Meet Kindle: A Brief Introduction to Amazon's Kindle Electronic Reader | p. 31 |
Kindle | p. 32 |
Kindle 2 | p. 32 |
Kindle DX | p. 33 |
What Kindle Provides for Readers | p. 34 |
Convenience | p. 34 |
Discount pricing | p. 35 |
Diversity of content | p. 36 |
Refunds | p. 37 |
Advantages and Disadvantages of Electronic Publishing for Authors | p. 39 |
Traditional publishing | p. 39 |
Comparing Electronic Publishing | p. 40 |
Editing | p. 41 |
Marketing and promotion | p. 43 |
Electronically Publishing Through Amazon | p. 44 |
Advantages | p. 44 |
Disadvantages | p. 45 |
Print-on-Demand (POD) Publishing and CreateSpace | p. 46 |
CreateSpace | p. 48 |
Considerations of Self-Publishing | p. 50 |
Reality Check: Setting Realistic Expectations | p. 51 |
Kindle Competition | p. 53 |
Getting Started: Amazon and the Digital Text Platform | p. 55 |
Setting Up an Account Using the Amazon Web Page | p. 55 |
Registration process | p. 55 |
Setting Up an Account Using the Digital Text Platform Web Page | p. 56 |
"My Account" page | p. 56 |
Overview of Digital Text Platform | p. 58 |
Open beta version of publishing software | p. 58 |
Community support forum | p. 59 |
Drawbacks | p. 59 |
Benefits | p. 61 |
ISBNs and UPC/Bar Codes | p. 62 |
Chapter Conclusion | p. 64 |
Cashing in: The Amazon Payment Process | p. 67 |
How Amazon Pays Authors | p. 67 |
Royalty rates and royalties | p. 67 |
Digital Text Platform My Reports Page | p. 70 |
Sales ranking vs. actual copies sold | p. 71 |
Royalty Rates and Services of Competing Digital Publishers | p. 71 |
Royalties in the Traditional Publishing Industry | p. 73 |
Types of Contracts | p. 74 |
Payment in the Print Market | p. 75 |
Further Examination of the Traditional Publishing Industry: Literary Agents | p. 79 |
Protecting Profit: Self-Employment, Taxes, and Accounting | p. 82 |
Freelancing versus traditional employment: business and taxes | p. 82 |
What is being sold | p. 84 |
Protecting the Product: Basic Copyright Law | p. 85 |
Chapter Conclusion | p. 87 |
Creating and Publishing a Kindle Ebook Using Digital Text Platform | p. 89 |
Protecting Written Work | p. 89 |
Copyright page and information | p. 89 |
Amazon's Security Measure | p. 91 |
Formats | p. 93 |
Acceptable formats | p. 93 |
Idiosyncrasies of different formats | p. 93 |
Preparation for publication | p. 94 |
Graphics and Images | p. 95 |
Book covers | p. 98 |
DTP for Mac Users | p. 102 |
Uploading a Book Using Amazon's Digital Text Platform | p. 103 |
Details to enter | p. 103 |
Check Your Details and Upload | p. 115 |
Enter price | p. 117 |
Publish | p. 118 |
Troubleshooting, Editing, and Removing Published Content | p. 119 |
Resolving problems | p. 119 |
Revising published work | p. 119 |
Removing published work | p. 120 |
Publishing for Mobipocket and Mobile Devices | p. 127 |
Publishing for the Mobile User | p. 127 |
Advantages of Mobipocket | p. 129 |
Disadvantages of Mobipocket | p. 130 |
Putting the Mobipocket Creator to work | p. 130 |
Uploading a File | p. 132 |
Uploading a cover image | p. 133 |
Table of contents | p. 135 |
Book settings | p. 139 |
Metadata | p. 140 |
EBook Title and Author | p. 140 |
Publisher | p. 141 |
ISBN | p. 141 |
Language | p. 141 |
Main subject | p. 142 |
Description | p. 142 |
Review | p. 143 |
Publishing Date and Adult Only | p. 143 |
For the retail stores: metadata cover art | p. 143 |
Demo PRC file | p. 144 |
Suggested Retail Price and territory restriction | p. 144 |
Guide properties | p. 145 |
Build Publication: Generating the .PRC File | p. 145 |
Create a New Publisher Account | p. 148 |
Activate Your eBook | p. 149 |
Kindle Publishing for Blogs, Newspapers, & Magazines | p. 153 |
Introduction | p. 153 |
Add Newspaper/Magazine | p. 156 |
Publication details | p. 156 |
Feeds & Preview | p. 160 |
Review Documentation | p. 160 |
Add your RSS feed(s) | p. 164 |
Preview your feed quality | p. 165 |
Contacts, Schedule & Pricing | p. 168 |
Details | p. 168 |
Marketing and Promotion | p. 175 |
Pricing | p. 175 |
Amazon standards | p. 175 |
Selecting a price | p. 176 |
Amazon Sales Rank | p. 177 |
How Sales Rank works | p. 177 |
Promotions | p. 179 |
Promotion tips | p. 180 |
You, the professional | p. 185 |
Making the Most of the Internet and Social Media | p. 191 |
Establishing a Presence on Amazon | p. 191 |
Author Central | p. 192 |
Establishing a Presence on the World Wide Web | p. 199 |
Blog | p. 199 |
Web site | p. 200 |
Reviews and Managing Published Work | p. 211 |
Reviews | p. 211 |
Book reviews and publicity | p. 211 |
Encouraging reviews of your work for Amazon | p. 214 |
Monitoring reviews and how to treat good and bad | p. 216 |
On Amazon | p. 216 |
Other Web sites and in print publications | p. 217 |
Tracking Sales Consistency | p. 218 |
Keeping Published Content Current | p. 219 |
Generating Ideas for New content | p. 223 |
Sparking Ideas | p. 223 |
Mining the Best-Seller List | p. 224 |
Current Trends, Fads, and Hot Topics | p. 225 |
Journaling and Observation | p. 226 |
Life Experience | p. 229 |
Looking to the Media | p. 230 |
Brainstorming and Mind-Mapping | p. 231 |
Getting Ideas Down on Paper | p. 232 |
Writing Best Practices | p. 234 |
Short Form | p. 236 |
Writing a Series | p. 237 |
Up to Date: Staying Abreast of Changes in the Industry | p. 241 |
Keeping a Finger on the Collective Pulse | p. 241 |
Making Google Work For You | p. 242 |
Google Alerts | p. 242 |
Google Analytics | p. 243 |
Twitter and Social Media Marketing | p. 243 |
Twitter basics | p. 243 |
Using Twitter as a marketing and promotional tool | p. 246 |
Social Media Tools | p. 250 |
Amazon Community Forums | p. 252 |
Conclusion | p. 255 |
p. 259 | |
Web sites and/or blogs related to eBooks, digital publishing, and other author resources | p. 259 |
Web sites and/or blogs related to Kindle | p. 260 |
p. 261 | |
Common HTML terms | p. 261 |
HTML Basics | p. 262 |
Common HTML Tags | p. 265 |
p. 269 | |
Sample Press Release | p. 269 |
p. 271 | |
Sample Review Query | p. 271 |
p. 273 | |
Sample Review Slip | p. 273 |
Bibliography | p. 275 |
Links to Online Kindle Resources | p. 276 |
Author Biography | p. 281 |
Index | p. 283 |
Table of Contents provided by Ingram. All Rights Reserved. |