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How to Publish a Kindle Book with Amazon.com: Everything You Need to Know Explained Simply
by Resser, CynthiaISBN13:
9781601384041
ISBN10:
1601384041
Format:
Paperback
Pub. Date:
12/30/2010
Publisher(s):
Atlantic Pub Co
List Price: $24.95
Starting at $19.43
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Summary
When Amazon first launched their new digital eBook reader program with the Kindle in 2007, they provided what many people felt was a major leap forward for digital publication of mainstream books. Until that point, it had remained the one point where the Internet had not moved forward all that much
Table of Contents
| Foreword | p. 15 |
| Introduction | p. 17 |
| Power to the People: the Revolutionary Amazon Kindle | p. 27 |
| Liberation from Traditional Publishing Standards | p. 27 |
| A Brief History of Electronic Publishing and Digital Books | p. 28 |
| Meet Kindle: A Brief Introduction to Amazon's Kindle Electronic Reader | p. 31 |
| Kindle | p. 32 |
| Kindle 2 | p. 32 |
| Kindle DX | p. 33 |
| What Kindle Provides for Readers | p. 34 |
| Convenience | p. 34 |
| Discount pricing | p. 35 |
| Diversity of content | p. 36 |
| Refunds | p. 37 |
| Advantages and Disadvantages of Electronic Publishing for Authors | p. 39 |
| Traditional publishing | p. 39 |
| Comparing Electronic Publishing | p. 40 |
| Editing | p. 41 |
| Marketing and promotion | p. 43 |
| Electronically Publishing Through Amazon | p. 44 |
| Advantages | p. 44 |
| Disadvantages | p. 45 |
| Print-on-Demand (POD) Publishing and CreateSpace | p. 46 |
| CreateSpace | p. 48 |
| Considerations of Self-Publishing | p. 50 |
| Reality Check: Setting Realistic Expectations | p. 51 |
| Kindle Competition | p. 53 |
| Getting Started: Amazon and the Digital Text Platform | p. 55 |
| Setting Up an Account Using the Amazon Web Page | p. 55 |
| Registration process | p. 55 |
| Setting Up an Account Using the Digital Text Platform Web Page | p. 56 |
| "My Account" page | p. 56 |
| Overview of Digital Text Platform | p. 58 |
| Open beta version of publishing software | p. 58 |
| Community support forum | p. 59 |
| Drawbacks | p. 59 |
| Benefits | p. 61 |
| ISBNs and UPC/Bar Codes | p. 62 |
| Chapter Conclusion | p. 64 |
| Cashing in: The Amazon Payment Process | p. 67 |
| How Amazon Pays Authors | p. 67 |
| Royalty rates and royalties | p. 67 |
| Digital Text Platform My Reports Page | p. 70 |
| Sales ranking vs. actual copies sold | p. 71 |
| Royalty Rates and Services of Competing Digital Publishers | p. 71 |
| Royalties in the Traditional Publishing Industry | p. 73 |
| Types of Contracts | p. 74 |
| Payment in the Print Market | p. 75 |
| Further Examination of the Traditional Publishing Industry: Literary Agents | p. 79 |
| Protecting Profit: Self-Employment, Taxes, and Accounting | p. 82 |
| Freelancing versus traditional employment: business and taxes | p. 82 |
| What is being sold | p. 84 |
| Protecting the Product: Basic Copyright Law | p. 85 |
| Chapter Conclusion | p. 87 |
| Creating and Publishing a Kindle Ebook Using Digital Text Platform | p. 89 |
| Protecting Written Work | p. 89 |
| Copyright page and information | p. 89 |
| Amazon's Security Measure | p. 91 |
| Formats | p. 93 |
| Acceptable formats | p. 93 |
| Idiosyncrasies of different formats | p. 93 |
| Preparation for publication | p. 94 |
| Graphics and Images | p. 95 |
| Book covers | p. 98 |
| DTP for Mac Users | p. 102 |
| Uploading a Book Using Amazon's Digital Text Platform | p. 103 |
| Details to enter | p. 103 |
| Check Your Details and Upload | p. 115 |
| Enter price | p. 117 |
| Publish | p. 118 |
| Troubleshooting, Editing, and Removing Published Content | p. 119 |
| Resolving problems | p. 119 |
| Revising published work | p. 119 |
| Removing published work | p. 120 |
| Publishing for Mobipocket and Mobile Devices | p. 127 |
| Publishing for the Mobile User | p. 127 |
| Advantages of Mobipocket | p. 129 |
| Disadvantages of Mobipocket | p. 130 |
| Putting the Mobipocket Creator to work | p. 130 |
| Uploading a File | p. 132 |
| Uploading a cover image | p. 133 |
| Table of contents | p. 135 |
| Book settings | p. 139 |
| Metadata | p. 140 |
| EBook Title and Author | p. 140 |
| Publisher | p. 141 |
| ISBN | p. 141 |
| Language | p. 141 |
| Main subject | p. 142 |
| Description | p. 142 |
| Review | p. 143 |
| Publishing Date and Adult Only | p. 143 |
| For the retail stores: metadata cover art | p. 143 |
| Demo PRC file | p. 144 |
| Suggested Retail Price and territory restriction | p. 144 |
| Guide properties | p. 145 |
| Build Publication: Generating the .PRC File | p. 145 |
| Create a New Publisher Account | p. 148 |
| Activate Your eBook | p. 149 |
| Kindle Publishing for Blogs, Newspapers, & Magazines | p. 153 |
| Introduction | p. 153 |
| Add Newspaper/Magazine | p. 156 |
| Publication details | p. 156 |
| Feeds & Preview | p. 160 |
| Review Documentation | p. 160 |
| Add your RSS feed(s) | p. 164 |
| Preview your feed quality | p. 165 |
| Contacts, Schedule & Pricing | p. 168 |
| Details | p. 168 |
| Marketing and Promotion | p. 175 |
| Pricing | p. 175 |
| Amazon standards | p. 175 |
| Selecting a price | p. 176 |
| Amazon Sales Rank | p. 177 |
| How Sales Rank works | p. 177 |
| Promotions | p. 179 |
| Promotion tips | p. 180 |
| You, the professional | p. 185 |
| Making the Most of the Internet and Social Media | p. 191 |
| Establishing a Presence on Amazon | p. 191 |
| Author Central | p. 192 |
| Establishing a Presence on the World Wide Web | p. 199 |
| Blog | p. 199 |
| Web site | p. 200 |
| Reviews and Managing Published Work | p. 211 |
| Reviews | p. 211 |
| Book reviews and publicity | p. 211 |
| Encouraging reviews of your work for Amazon | p. 214 |
| Monitoring reviews and how to treat good and bad | p. 216 |
| On Amazon | p. 216 |
| Other Web sites and in print publications | p. 217 |
| Tracking Sales Consistency | p. 218 |
| Keeping Published Content Current | p. 219 |
| Generating Ideas for New content | p. 223 |
| Sparking Ideas | p. 223 |
| Mining the Best-Seller List | p. 224 |
| Current Trends, Fads, and Hot Topics | p. 225 |
| Journaling and Observation | p. 226 |
| Life Experience | p. 229 |
| Looking to the Media | p. 230 |
| Brainstorming and Mind-Mapping | p. 231 |
| Getting Ideas Down on Paper | p. 232 |
| Writing Best Practices | p. 234 |
| Short Form | p. 236 |
| Writing a Series | p. 237 |
| Up to Date: Staying Abreast of Changes in the Industry | p. 241 |
| Keeping a Finger on the Collective Pulse | p. 241 |
| Making Google Work For You | p. 242 |
| Google Alerts | p. 242 |
| Google Analytics | p. 243 |
| Twitter and Social Media Marketing | p. 243 |
| Twitter basics | p. 243 |
| Using Twitter as a marketing and promotional tool | p. 246 |
| Social Media Tools | p. 250 |
| Amazon Community Forums | p. 252 |
| Conclusion | p. 255 |
| p. 259 | |
| Web sites and/or blogs related to eBooks, digital publishing, and other author resources | p. 259 |
| Web sites and/or blogs related to Kindle | p. 260 |
| p. 261 | |
| Common HTML terms | p. 261 |
| HTML Basics | p. 262 |
| Common HTML Tags | p. 265 |
| p. 269 | |
| Sample Press Release | p. 269 |
| p. 271 | |
| Sample Review Query | p. 271 |
| p. 273 | |
| Sample Review Slip | p. 273 |
| Bibliography | p. 275 |
| Links to Online Kindle Resources | p. 276 |
| Author Biography | p. 281 |
| Index | p. 283 |
| Table of Contents provided by Ingram. All Rights Reserved. |
