9781601384041

Foreword	p. 15
Introduction	p. 17
Power to the People: the Revolutionary Amazon Kindle	p. 27
Liberation from Traditional Publishing Standards	p. 27
A Brief History of Electronic Publishing and Digital Books	p. 28
Meet Kindle: A Brief Introduction to Amazon's Kindle Electronic Reader	p. 31
Kindle	p. 32
Kindle 2	p. 32
Kindle DX	p. 33
What Kindle Provides for Readers	p. 34
Convenience	p. 34
Discount pricing	p. 35
Diversity of content	p. 36
Refunds	p. 37
Advantages and Disadvantages of Electronic Publishing for Authors	p. 39
Traditional publishing	p. 39
Comparing Electronic Publishing	p. 40
Editing	p. 41
Marketing and promotion	p. 43
Electronically Publishing Through Amazon	p. 44
Advantages	p. 44
Disadvantages	p. 45
Print-on-Demand (POD) Publishing and CreateSpace	p. 46
CreateSpace	p. 48
Considerations of Self-Publishing	p. 50
Reality Check: Setting Realistic Expectations	p. 51
Kindle Competition	p. 53
Getting Started: Amazon and the Digital Text Platform	p. 55
Setting Up an Account Using the Amazon Web Page	p. 55
Registration process	p. 55
Setting Up an Account Using the Digital Text Platform Web Page	p. 56
"My Account" page	p. 56
Overview of Digital Text Platform	p. 58
Open beta version of publishing software	p. 58
Community support forum	p. 59
Drawbacks	p. 59
Benefits	p. 61
ISBNs and UPC/Bar Codes	p. 62
Chapter Conclusion	p. 64
Cashing in: The Amazon Payment Process	p. 67
How Amazon Pays Authors	p. 67
Royalty rates and royalties	p. 67
Digital Text Platform My Reports Page	p. 70
Sales ranking vs. actual copies sold	p. 71
Royalty Rates and Services of Competing Digital Publishers	p. 71
Royalties in the Traditional Publishing Industry	p. 73
Types of Contracts	p. 74
Payment in the Print Market	p. 75
Further Examination of the Traditional Publishing Industry: Literary Agents	p. 79
Protecting Profit: Self-Employment, Taxes, and Accounting	p. 82
Freelancing versus traditional employment: business and taxes	p. 82
What is being sold	p. 84
Protecting the Product: Basic Copyright Law	p. 85
Chapter Conclusion	p. 87
Creating and Publishing a Kindle Ebook Using Digital Text Platform	p. 89
Protecting Written Work	p. 89
Copyright page and information	p. 89
Amazon's Security Measure	p. 91
Formats	p. 93
Acceptable formats	p. 93
Idiosyncrasies of different formats	p. 93
Preparation for publication	p. 94
Graphics and Images	p. 95
Book covers	p. 98
DTP for Mac Users	p. 102
Uploading a Book Using Amazon's Digital Text Platform	p. 103
Details to enter	p. 103
Check Your Details and Upload	p. 115
Enter price	p. 117
Publish	p. 118
Troubleshooting, Editing, and Removing Published Content	p. 119
Resolving problems	p. 119
Revising published work	p. 119
Removing published work	p. 120
Publishing for Mobipocket and Mobile Devices	p. 127
Publishing for the Mobile User	p. 127
Advantages of Mobipocket	p. 129
Disadvantages of Mobipocket	p. 130
Putting the Mobipocket Creator to work	p. 130
Uploading a File	p. 132
Uploading a cover image	p. 133
Table of contents	p. 135
Book settings	p. 139
Metadata	p. 140
EBook Title and Author	p. 140
Publisher	p. 141
ISBN	p. 141
Language	p. 141
Main subject	p. 142
Description	p. 142
Review	p. 143
Publishing Date and Adult Only	p. 143
For the retail stores: metadata cover art	p. 143
Demo PRC file	p. 144
Suggested Retail Price and territory restriction	p. 144
Guide properties	p. 145
Build Publication: Generating the .PRC File	p. 145
Create a New Publisher Account	p. 148
Activate Your eBook	p. 149
Kindle Publishing for Blogs, Newspapers, & Magazines	p. 153
Introduction	p. 153
Add Newspaper/Magazine	p. 156
Publication details	p. 156
Feeds & Preview	p. 160
Review Documentation	p. 160
Add your RSS feed(s)	p. 164
Preview your feed quality	p. 165
Contacts, Schedule & Pricing	p. 168
Details	p. 168
Marketing and Promotion	p. 175
Pricing	p. 175
Amazon standards	p. 175
Selecting a price	p. 176
Amazon Sales Rank	p. 177
How Sales Rank works	p. 177
Promotions	p. 179
Promotion tips	p. 180
You, the professional	p. 185
Making the Most of the Internet and Social Media	p. 191
Establishing a Presence on Amazon	p. 191
Author Central	p. 192
Establishing a Presence on the World Wide Web	p. 199
Blog	p. 199
Web site	p. 200
Reviews and Managing Published Work	p. 211
Reviews	p. 211
Book reviews and publicity	p. 211
Encouraging reviews of your work for Amazon	p. 214
Monitoring reviews and how to treat good and bad	p. 216
On Amazon	p. 216
Other Web sites and in print publications	p. 217
Tracking Sales Consistency	p. 218
Keeping Published Content Current	p. 219
Generating Ideas for New content	p. 223
Sparking Ideas	p. 223
Mining the Best-Seller List	p. 224
Current Trends, Fads, and Hot Topics	p. 225
Journaling and Observation	p. 226
Life Experience	p. 229
Looking to the Media	p. 230
Brainstorming and Mind-Mapping	p. 231
Getting Ideas Down on Paper	p. 232
Writing Best Practices	p. 234
Short Form	p. 236
Writing a Series	p. 237
Up to Date: Staying Abreast of Changes in the Industry	p. 241
Keeping a Finger on the Collective Pulse	p. 241
Making Google Work For You	p. 242
Google Alerts	p. 242
Google Analytics	p. 243
Twitter and Social Media Marketing	p. 243
Twitter basics	p. 243
Using Twitter as a marketing and promotional tool	p. 246
Social Media Tools	p. 250
Amazon Community Forums	p. 252
Conclusion	p. 255
	p. 259
Web sites and/or blogs related to eBooks, digital publishing, and other author resources	p. 259
Web sites and/or blogs related to Kindle	p. 260
	p. 261
Common HTML terms	p. 261
HTML Basics	p. 262
Common HTML Tags	p. 265
	p. 269
Sample Press Release	p. 269
	p. 271
Sample Review Query	p. 271
	p. 273
Sample Review Slip	p. 273
Bibliography	p. 275
Links to Online Kindle Resources	p. 276
Author Biography	p. 281
Index	p. 283
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How to Publish a Kindle Book with Amazon.com: Everything You Need to Know Explained Simply

1601384041

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