How to Run the World

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  • Format: Hardcover
  • Copyright: 2011-01-11
  • Publisher: Random House

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Here is a stunning and provocative guide to the future of international relations—a system for managing global problems beyond the stalemates of business versus government, East versus West, rich versus poor, democracy versus authoritarianism, free markets versus state capitalism.

Written by the most esteemed and innovative adventurer-scholar of his generation, Parag Khanna’s How to Run the World posits a chaotic modern era that resembles the Middle Ages, with Asian empires, Western militaries, Middle Eastern sheikhdoms, magnetic city-states, wealthy multinational corporations, elite clans, religious zealots, tribal hordes, and potent media seething in an ever more unpredictable and dangerous storm.

But just as that initial “dark age” ended with the Renaissance, Khanna believes that our time can become a great and enlightened age as well—only, though, if we harness our technology and connectedness to forge new networks among governments, businesses, and civic interest groups to tackle the crises of today and avert those of tomorrow.

With his trademark energy, intellect, and wit, Khanna reveals how a new “mega-diplomacy” consisting of coalitions among motivated technocrats, influential executives, super-philanthropists, cause-mopolitan activists, and everyday churchgoers can assemble the talent, pool the money, and deploy the resources to make the global economy fairer, rebuild failed states, combat terrorism, promote good governance, deliver food, water, health care, and education to those in need, and prevent environmental collapse.

With examples taken from the smartest capital cities, most progressive boardrooms, and frontline NGOs, Khanna shows how mega-diplomacy is more than an ad hoc approach to running a world where no one is in charge—it is the playbook for creating a stable and self-correcting world for future generations.

How to Run the World is the cutting-edge manifesto for diplomacy in a borderless world.

Table of Contents

The New World Order...Reallyp. 1
Mega-diplomacyp. 3
Diplomacy Is Dead! Long Live Diplomacy!
The New Middle Ages
The New Rules of the Game
Generation Y Geopolitics
The New Diplomatsp. 30
From Model United Nations to Model Medievalism
The Seven Habits of Highly Effective Diplomats
America's "Diplomacy in Action"
Celebrity Diplomats: Does Life Imitate Art?
Stateless Statesmen and Super-NGOs
Flash Diplomacy: The World Economic Forum
The Broker: The Clinton Global Initiative
The (Fill-in-the-Blank) Consensusp. 52
"Twenty HUBS and No HQ"
Who Has the Money Makes the Rules
Public and Private
Saving Us From Ourselvesp. 63
Peace Without Warp. 65
A World of Complexes
Can an Oxymoron Stop a War?
Making Borders Irrelevant
Facts on the Ground: Africa
Facts on the Ground: The Middle East
Facts on the Ground: South-Central Asia
The New Colonialism: Better Than the Lastp. 92
Colonialism New and Old
The Responsibility to Be Responsible
Finding the Peace to Keep
Taking the Reins of "Chaos-istan"
Terrorists, Pirates, Nukesp. 108
Terrorism as War
Terror on the High Seas
Nuclear Terror
Getting Rights Rightp. 120
Democracy Über Alles?
The End of Corruption?
A World of Needp. 133
By Any Means Necessaryp. 135
Nothing Succeeds Like Success
Trading Up
Africa: The Final Frontier (for China)
Reversing the Resource Curse
The Case Against Povertyp. 156
Show Me the Money
Caring for Orphans
Need-Based Design
How to Adopt a Country
Your Planet, Your Choicep. 182
All Politics Are Ecological
Supply and Demand
The Climate Olympics
A World of Experiments
The Business of Business Is Sustainability
The Next Renaissancep. 208
Acknowledgmentsp. 215
Notesp. 219
Bibliographyp. 223
Indexp. 237
Table of Contents provided by Ingram. All Rights Reserved.


Chapter One


Breakdown and failure reveal the true nature of things.

-Karl Jaspers

Two millennia of experience and mountains of knowledge have not made us much more capable of managing our affairs than stone-age people.

-Mahathir bin Mohamed,

former prime minister of Malaysia

There is one way to run the world: with diplomacy. Yet for many people, "diplomacy" is a historical term more than anything useful. That needs to change. Until we evolve a new diplomatic design, we will fail to confront and prevent the constant stream of crises-from financial turmoil to failed states-that engulf us. We are running out of time.

Twenty-first-century diplomacy is coming to resemble that of the Middle Ages: Rising powers, multinational corporations, powerful families, humanitarians, religious radicals, universities, and mercenaries are all part of the diplomatic landscape. Technology and money, not sovereignty, determine who has authority and calls the shots. This can be a good thing if it means getting all hands on deck to manage challenges that no government or organization can tackle alone. Success in this new world of mega-diplomacy hinges on bringing the key players together-governments, businesses, and organizations- into coalitions that can quickly move global resources to solve local problems. This is not your grandfather's diplomacy, but today's Generation Y intuitively gets it.

Diplomacy Is Dead! Long Live Diplomacy!

At least once every hundred years, the world goes to war-and then tries to make lasting peace. During six intense months in Vienna in 1814, ministers of Europe's major powers-Britain's Lord Castle?reagh, France's Talleyrand, Russia's czar Alexander I and Count Nesselrode, and Austria's Prince Metternich-were entrusted with redrawing Europe's political map after the defeat of Napoleonic France. Their conservative order, the "Concert of Europe," lasted essentially until World War I. When the great powers gathered again for six months in Paris in 1919, they were represented by France's Georges Clemenceau, Britain's David Lloyd George, Italy's Vittorio Orlando, and America's Wood?row Wilson. As the statesmen negotiated military disarmament, exchanges of territory, payment of reparations, and the dismantling of colonies, it seemed the whole world was in their hands-until it all fell apart again. After World War II, America's Franklin D. Roosevelt envisioned a global version of the Concert of Europe, this time with "Four Policemen"-the United States, the United Kingdom, the Soviet Union, and China-guaranteeing global stability. However, despite the growing membership of the United Nations, Cold War superpower summits reminded the world that some countries were still more equal than others.

Luckily, the Cold War ended without nuclear catastrophe, but the vacuum of the past two decades has yet to give birth to a new global architecture that reflects the rapidly changing realities of power and influence. The nineteenth-century world was run by a few key powers overseeing their colonies, and the twentieth century by power blocks. In the twenty-first century, however, manipulating world order from above won't be enough.

The past decade-from the 9/11 terrorist attacks to the global financial meltdown-has taught us the dangers of interdependence and that outsourcing leadership is a recipe for disaster. Some now fear a breakdown of our global order, but isn't it scarier to realize that the present order has already been broken for years? It's the kind of moment the philosopher Karl Popper had in mind when he argued that tearing down our existing order and constructing a new one from scratch might lead to a more workable system.

How bad is it? Well, today the powers that are expected to keep the peace sell the most weapons, the banks that are supposed to encourage saving promote living beyond one's means, and food arrives to hungry people after they've died. We are hurtling toward a perfect storm of energy consumption, population growth, and food and water scarcity that will spare no one, rich or poor. Our ever-growing list of crises includes financial instability, HIV/AIDS, terrorism, failed states, and more. Any one of these can magnify another, creating a downward spiral for individual nations and regions. Within the next twenty years we could see proxy skirmishes escalate into major war between America and China, more weak states crumbling, conflicts over submerged oil and gas resources at sea, drought-starved refugees streaming out of central Africa, and sinking Pacific islands.

Henry Kissinger said it best: "You do not design a new world order as an emergency measure. But you need an emergency to bring about a new world order." Finally, there is a global debate under way about how to redesign the way we run the world. It's about time-and hopefully not too late. Globalization has thrust us into a chaotic era with which our leading powers and institutions only pretend they can cope. Americans believe they can lead a "multi-partner" world, Europeans think they can tame the world through "civilian power," the Chinese try to buy the world off, most others states just want status without responsibility, and the United Nations is barely spoken of anymore. They all need to seriously rethink how the world is run. The notion of a "G-2" axis between the United States and China is the latest misguided incarnation of our quest for a simple global framework-it ignores the fact that the two powers can't agree on currency, climate, censorship, or many other issues, and that few if any countries want to be dictated to by either the United States or China.

There is no doubt that we need a global redesign to confront this perfect storm-one that doesn't just react to crises but proactively prevents them. What we have right now, though, is global policy gridlock: The West demands interventions and human rights, while the East prefers sovereignty and noninterference; the North is scared of terrorism and proliferation, while the South needs food security and fair trade. Stock prices are crucial for the capital rich; commodities prices for the resource rich. Americans are suspicious of Chinese state-owned companies, while the Chinese are suspicious of American regulators. We seem as far away as ever from a new consensus.

In 2004, the British historian Anthony Sampson published the widely acclaimed book Who Runs This Place? He was motivated by the simple question "Who is accountable to whom and for what?" Inside the book are Sampson's hand-sketched Venn diagrams depicting "The Establishment," interlocking circles of power whose fuzzy relationships seem to lack an obvious purpose of public good: the prime minister, accountants, pension funds, the monarchy, corporations, lobbyists, the rich, aristocracy, diplomats, intelligence, the treasury, Parliament, academia, churches, political parties, lawyers, the military, the insurance industry, television, editors, trade unions-and that's just for Great Britain.

Sampson was worried about British democracy; in international relations there is no such thing. What we have today is a worldwide perpetual no-holds-barred contest for power and legitimacy between regimes, companies, nongovernmental organizations (NGOs), religious groups, and super-empowered individuals all pursuing their own interests. From economic nationalists to resource-hungry companies to religious fundamentalists, everyone is out for themselves. Interest groups are not a marginal sideshow to some "real" politics; they are the politics. The best term for it: mosh pit.

Ironically, our ambition often prevents us from recognizing this reality. Because issues such as the climate and economy are "systemic" in nature, meaning they have worldwide scope and impact, we reach for grand, silver-bullet remedies such as "America must take charge" or "strengthen the United Nations." But just as there is no one nation that can rule the world, there is no one institution that can run it, either. Some experts offer strategies to "fix" the world, but their utopian schemes for new international bureaucracies are as boring in theory as they are unworkable in practice. There are also countless appeals to "save" the world through a variety of "grand bargains." But running the world isn't about one-off solutions.

"Diplomacy" is the one-word answer to how to run the world-and improving our global diplomatic design holds the key to running the world better.

Diplomacy is the world's second oldest profession-but it comes as naturally to human beings as the first. Among ancient Sumerian city- states, it was a means to channel the messages of deities among kings. But as we know from the fascinating Amarna letters (a set of cuneiform tablets inscribed in the second millennium b.c. in the Akkadian language), diplomacy was also a sophisticated code of conduct among merchants and ambassadors, who were often the same person: "Between kings there is brotherhood, alliance, peace and good words if there is an abundance of precious stones, silver and gold," went one Amarna adage. By the time of the Athenians, diplomacy was a robust system of trade and political dialogue, even featuring the first "Olympic truce." The Byzantines elevated diplomatic deception to a fine art, compensating for their material weakness by quarantin?ing foreign officials in opulent chambers to cut them off from the reality of inner decay. Such tactics staved off the empire's collapse for four hundred years. The Venetians carried forward Byzantine practices in Europe, dispatching diplomat-spies abroad to send back coded messages that were instrumental in formulating strategies against its rival city-states Genoa and Milan, as well as the encroaching papacy. It was at the height of this turbulent period in the early sixteenth century that Machiavelli wrote The Prince, emphasizing a statecraft that blended the arts of diplomacy and war. Within a century, legendary French nobleman Cardinal Richelieu constructed the world's most extensive foreign ministry, while the Dutch and British East India companies acted as mammoth public-corporate agents of imperial expansion, forcibly creating a single international society of states, empires, and territories. The Ottoman Empire, China, Japan, and Russia were all brought into a global diplomatic web. British historian Arnold Toynbee marveled that the West's mastery of war, technology, and diplomacy had "unified the whole world in the literal sense of the whole habitable and traversable surface of the globe."1 From Vienna in 1814 to Paris in 1919, diplomacy took on the aura of a clique of white men carving up the world-a secretive parlor game played by arrogant statesman with heavy accents.

Since that time, diplomats have been charged with negotiating how to run the world. Diplomacy remains an element of everything we do. Carl von Clausewitz declared that war is the continuation of politics by other means. Diplomacy, by contrast, is supposed to play the role of "words that prevent us from reaching for our swords," according to Bosnian scholar and diplomat Drazen Pehar. Yet war and diplomacy have often been two sides of the same coin, from the time of the Babylonians through Napoléon and Stalin. Diplomacy uses war as a threat, while war uses diplomacy to buy time. American diplomacy helped build a broad coalition (even including other Arab nations) for the first Iraq war in 1990 but failed to do the same in 2003. Diplomacy, then, is even part of anti-diplomacy.

It is more important now than ever. In an age when America can't impose its will on the world but instead must negotiate with everyone, when military might wins battles but not wars, and when the scope of global challenges goes far beyond what our current institutions can tackle, we should focus on diplomacy above all else.

We all know how technology has transformed the weapons of war from bows and arrows to robots and lasers, and from field armies to insurgent networks, but we often overlook how diplomacy has been changed as well. More than two centuries ago, Thomas Jefferson mused, "For two years we have not heard from our ambassador in Spain; if we again do not hear from him this year, we should write him a letter." When Lord Palmerston received the first diplomatic cable at Whitehall in the mid-nineteenth century, he proclaimed, "This is the end of diplomacy!" In the 1970s, Canadian premier Pierre Trudeau remarked that he could replace his entire foreign ministry with a subscription to The New York Times, whose correspondents presumably provided better information than embassy cables. Today's communications technologies are doing to diplomacy what they have done to print media: demoralizing it and pushing it to the brink of extinction-while also reminding us just how important the media and diplomacy are.

Technology, capitalism, and moral agendas such as human rights have drastically multiplied the number of players in the diplomatic game. Diplomacy today takes place among anybody who's somebody. There are about two hundred countries in the world that have relations with one another, close to one hundred thousand multinational corporations that constantly negotiate with governments and one another, and at least fifty thousand transnational NGOs that consult on international laws and treaties and intervene in conflict zones to provide assistance to regimes and peoples in need. All these actors have acquired sufficient authority-whether through money, expertise, or status-to become influential. Cyberspace today is alive with virtual diplomacy: Sweden, Brazil, and other governments have opened virtual consulates in the universe of Second Life, where former U.S. undersecretary of state for public diplomacy James Glassman held debates with Egyptian bloggers. Senator John Kerry has even proposed the creation of an ambassador for cyberspace. Now that Google and the U.S. Department of Defense's research and development office DARPA (Defense Advanced Research Projects Agency) have pioneered handheld universal translation devices, everyone is a diplomat.

The who, what, when, where, why, and how of diplomacy have thus all been thrown into flux. That is a good thing. It allows us to step back and think about what kind of world it is we are trying to run. Since diplomacy is as old as history itself, history is a good place to start in understanding our new world.

The New Middle Ages

Sitting in one of the glassy towers of the United Nations on New York's East Side, the world seems very tidy. There are councils for security and human rights, commissions for social development and peace building, a division for women, a program for the environment, and an organization for global health. Name the issue, the United Nations has it covered. But how can an organization that caters to bordered states solve the problems of a borderless world? Are pandemics a health issue, a security issue, or both? Is terrorism a political issue, an economic one, or both? What about crop-killing insect infestations at higher altitudes caused by global warming- should the Food and Agriculture Organization or the UN Environment Program handle that? Surely population growth is a cause of ecosystem stress and poverty; do all three really require separate bureaus? How about the fact that there are suddenly as many environmental as political refugees? Whose problem are they? Technocrats sitting halfway around the world are often the worst placed to understand the links among these problems, and bureaucratic micro-splicing all but ensures that no issue gets enough resources to ever get solved. In fact, it's impossible to make sustained progress in any one area if the others are ignored: Disease can't be successfully tackled without considering overpopulation; inequality and state failure won't be overcome unless corruption is reigned in; and biodiversity can't be protected unless populations can afford sustainable consumption. Health, wealth, and education all track together-both upward and downward.

But most bureaucrats in international organizations are more fixated on setting targets and goals-and forming new and expensive agencies- than helping us find actual solutions. Lately they have asserted their relevance by declaring everything-food, climate, health, and poverty-a "security" issue, another fund-raising tactic that achieves nothing. Only inertia explains why some of these agencies are still around: They exist because they do, not because they do anything.

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Strong take on new realities July 31, 2011
It is a reality that is altering our world, and practitioners--in Khanna's understanding, all of us--would do well understand how to succeed in this newly decentralized statecraft. His textbook is a great way to start. I received my order in less than a week and the description was consistent with the textbook I received. Great seller to do business with.
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