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How To Say It (R) Business Writing That Works The Simple, 10-Step Target Outline System to Help you ReachYour Bottom Line

  • ISBN13:


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  • Format: Paperback
  • Copyright: 2007-10-02
  • Publisher: Prentice Hall Press
  • Purchase Benefits
List Price: $16.95


The latest How to Say It(r) guide demonstrates a simple and effective system for persuasive and successful business writing. Here, in an accessible format, is the Target Outline System for everyone looking to communicate well at work. Using ten simple steps, everyone can approach writing for business with ease. With specific examples, this guide shows how to: - Determine the proper audience - Choose the most effective words to convey the bottom line - Craft polished, persuasive prose - Apply this knowledge to everything from e-mail to complicated reports

Author Biography

Adina Gewirtz developed her writing seminar for a major corporation to teach non-writers how to write with clarity and speed. She has a master's in journalism and has been teaching her system to students and business professionals for 15 years.

Table of Contents

The System
Introductionp. 3
Problems and Resolutionsp. 5
The Target Outlinep. 14
The List Outlinep. 29
The Draftp. 40
The System at Work
Letters and E-mailsp. 49
Basic Reportsp. 58
Performance Evaluationsp. 80
General Proposalsp. 97
Marketing Proposalsp. 129
How-to Manualsp. 156
How the Experts Do Itp. 170
More on Transitions and Opening Hooksp. 185
The System in 10 Easy Stepsp. 189
Three Questions and Choosing a Bottom Linep. 192
The Target Outlinep. 194
The List Outlinep. 198
Polishing a Draftp. 200
What's the Point?p. 205
Write the Pointp. 208
Know Your Readerp. 211
High-Level Polish-Establishing the Right Tonep. 215
Writing a Grabber Opening Hookp. 217
Eliminating Jargonp. 219
Formattingp. 221
Writing a Proposalp. 222
Answer Keyp. 239
Indexp. 257
Table of Contents provided by Ingram. All Rights Reserved.

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