How To Sell When Nobody's Buying (And How to Sell Even More When They Are)

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-06-09
  • Publisher: Wiley
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The most effective sales strategies for tough economic timesToday's selling environment is tough, and only getting tougher. The old tactics are no longer working, and the current economy is only making selling more difficult. You need sales tactics and strategies that work now and fast . . . even when no one wants to buy-and tactics and strategies that will work even better when they do want to buy.How to Sell When Nobody's Buying is a practical, effective guide to selling even in the toughest of times. This book is packed with new information about creating sales opportunities. Most sales strategies taught today are based on outdated information from ten, twenty, even thirty years ago and they simply don't work today. You'll find the tools and information you need to gain confidence, create powerful alliances, profitable social networks, and drive your profits to unprecedented highs. Whether you sell business-to-business or direct to the consumer, whether you sell real estate or retail, this is the sales guide for you. Features effective, simple strategies for selling in tough economic times Offers free or low-cost prospecting tools that bring in customers by the herd Includes case studies from top salespeople that reveal new ways to bring in customers From sales guru Dave Lakhani, author of Persuasion, Subliminal Persuasion, and The Power of an HourThese days, you need all the help you can get to sell effectively. If you want to increase your sales and drive your business forward-no matter what the economy or your industry does-learn How to Sell When Nobody's Buying.

Author Biography

Dave Lakhani is an in-demand speaker, sales trainer, closer, and entrepreneur with more than ten successful businesses to his credit in the past twenty years. Dave is the President of Bold Approach, Inc., a business-acceleration strategy firm that was recently nominated as one of Fast Company magazine's Fast 50 Companies and for an American Business Award as America's Best Sales Trainer. Learn more about Dave and Bold Approach at www.boldapproach.com.

Table of Contents

Acknowledgmentsp. ix
Prefacep. xi
Quick Start: How to Sell More Right Nowp. 1
Get Real and Get Focusedp. 11
Slump Buster: An Interview with Scott Markerp. 27
Get Visible: You Have to Be Seen to Sellp. 33
Get Connected: How to Find Buyers Who Are Ready to Buy Nowp. 49
Get Digital and Get Off the Road: Sell to Buyers at Their Desks from Yoursp. 63
Get Creative: Open New Doors in New Waysp. 75
Slump Buster: An Interview with Todd Carlsonp. 91
Get Persuasive: Understand Buyer Psychology to Sell More Nowp. 95
Get Paid: Getting More Out of Every Salep. 107
Get Leverage: The Art of Mass Influencep. 115
Get Them Selling: In Economic Slumps, Good Sales Managers Earn Their Payp. 125
Slump Buster: For Sales Managers and CEOs: An Interview with Dwayne Speaglep. 135
Final Thoughtsp. 139
Afterword: An Interview with Matt Hoover, Winner of NBC's The Biggest Loser and Olympic Hopefulp. 143
Contributing Author Essaysp. 159
How to Sell More Using Social Mediap. 161
Disruptive Excellencep. 185
How to Effectively Use Facebook to Find Your Ideal Work, Build Your Brand, and Increase Your Salesp. 197
How to Sell Real Estate in a Tough Market and Grow Your Business Year after Year at the Same Timep. 211
Bibliographyp. 223
About the Authorp. 227
Indexp. 229
Exclusive Free Video Training Offerp. 239
Table of Contents provided by Ingram. All Rights Reserved.

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