How to Start a Home-Based Senior Care Business : Develop a Winning Business Plan - Market Your Unique Services to Families - Create a Fee Structure - Develop a Network of Trusted Caregivers and Service Providers - Become Your Area's Top Senior Care Manage

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  • Format: Paperback
  • Copyright: 2010-01-06
  • Publisher: Globe Pequot
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Covering the range of senior care businesses that are increasingly I demand today, this bo9ok shows how to start and run a profitable, ethical, and satisfying home- based business in this field. It covers those businesses that can be set up by people with special qualifications - such as nurses, social workers, and others with health and human services degrees - as well as those that can be run by individuals with little or not formal training, who have an interest in caring for others.

Author Biography

James L. Ferry began his Geriatric Care Management career in 1992 after earning a Master’s Degree in Social Work from Rutgers University and working as a social worker and discharge planner for a rehabilitation hospital. He is on the Board of Directors of the National Association of Professional Geriatric Care Managers. In 2003, he established Coaching Caregivers LLC, which offers solutions and support to busy adults with caregiving responsibilities. Coaching Caregivers LLC provides programs, products and services to caregivers who live and work across the nation. A Ph.D. candidate in Social Work at the University at Albany, James lives in Deerfield, Massachusetts.

Table of Contents

Acknowledgmentsp. xi
Introductionp. xiii
So You Want to Start Your Own Senior Care Businessp. 1
Turn Personal Experience into a Businessp. 1
The Income Realities of a Startup Entrepreneurp. 3
What It Means to Be Self-Employedp. 4
The Business Mindset Versus the Agency Mindsetp. 4
Elevator Speech for a Highly Personalized Businessp. 5
Resources for the Exploratory Phasep. 6
Specializationp. 8
Skills, Experience, Education, and Attitudep. 9
Blending the Roles of Practitioner and Managerp. 10
Educational Credentials and Certificationsp. 11
Standards for Quality Service Are Vitalp. 12
Going Solo Versus Building an Organizationp. 13
p. 15
Locating and Furnishing Your Home Officep. 15
Identifying Your Target Clientp. 16
Budgetingp. 16
Presenting a Professional Appearancep. 16
Marketing Materialsp. 17
Telephone Expensesp. 18
Budgeting Your Timep. 20
Choosing a Specializationp. 20
Staffp. 21
Setting Up Your Officep. 23
Office Furniturep. 23
Communication and Computersp. 23
Softwarep. 24
Printers, Copiers, and Shreddersp. 27
Formsp. 28
The Business Plan: Your Plan of Actionp. 29
Executive Summaryp. 32
Business Descriptionp. 32
Ownership, Organization, and Managementp. 35
Operating Planp. 35
Goalsp. 36
Financial Assumptionsp. 37
Estimate of Startup Costsp. 37
Profit and Loss and Break-Even Pointp. 38
Getting Starterp. 41
Types of Company Ownershipp. 41
Legal Mattersp. 45
Business Checking Accountp. 46
Marketing Materialsp. 47
Financial Planningp. 52
Pricingp. 52
Labor Costsp. 53
General and Administrative Costsp. 53
Supply and Demandp. 54
Varying Ratesp. 55
Travel Feesp. 55
Financial Management Toolsp. 56
Financial Managementp. 58
Cash Budgetsp. 58
Large Purchases and Capital Budgetsp. 59
Billing and Accounts Receivablep. 60
08p. 63
Hiring a Bookkeeper or Accountantp. 63
Bookkeeping Systemsp. 63
Accounting Softwarep. 67
Taxesp. 68
Ethical and Legal Considerationp. 71
Who Is the Client?p. 71
Abuse, Neglect, and Exploitationp. 72
Client's Agentsp. 74
Antitrust Lawsp. 75
Insurance and Documentationp. 75
Dual Relationshipsp. 77
Objective Assessmentsp. 78
Marketing Your Senior Care Business in Your Communityp. 80
Public Relations Initiativesp. 80
Public Radio and Televisionp. 83
Guerrilla Marketingp. 84
Networkingp. 87
Public Speakingp. 88
Networking and Professional Organizationsp. 89
Virtual Marketing Your Senior Care Businessp. 91
Online Directoriesp. 91
Web Sitesp. 92
Blogs and Newslettersp. 96
Taking Your Business to the Next level with staffingp. 99
Administrative Supportp. 99
Short-Term Contractorsp. 101
Staffing Agenciesp. 101
Finding Employeesp. 102
Interviewing Job Candidatesp. 104
Hiring Professional Staff As Neededp. 106
Sample Business Titlesp. 107
Service Agreement Samplep. 109
Sample Proposal from a Web Site Designerp. 111
Definitions of Important Legal Rolesp. 114
Senior Care Business Resourcesp. 116
Home-Based Business Resourcesp. 119
Hiring and Firing Employeesp. 138
Tax Issuesp. 144
Indexp. 148
About the Authorp. 153
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