How Toyota Became #1 : Leadership Lessons from the World's Greatest Car Company

by Magee, David

• ISBN13: 9781591842293
• ISBN10: 1591842298
• Edition: Reprint
• Format: Paperback
• Copyright: 2008-10-28
• Publisher: Portfolio Trade

Summary

Everyone knows that Toyota has had an amazing twenty-five- year run, rising from a humble Japanese start-up to a thriving global giant. But howdid it pass Ford and GM to become the world’s largest auto manufacturer? And how does it continue to thrive while so many competitors are struggling and failing? Journalist David Magee dug deeply into Toyota’s past and present, interviewing senior executives who rarely talk to the press, along with many other sources. The powerful lessons that he distills, especially about corporate culture, are valuable for managers in all industries.

Author Biography

David Magee is the author of eight nonfiction books, including Turnaround: How Carlos Ghosn Rescued Nissan and The John Deere Way. He is also the founder and president of Jefferson Press and the co-owner of Rock Point Books, a Chattanooga, Tennessee, independent bookstore.

Table of Contents

Preface	p. xi
Introduction	p. 1
Diligently Apply to the Right Pursuits	p. 7
Strive for Continuous Improvement	p. 25
The Power of Humility	p. 47
Rid All That Adds No Value	p. 59
Improve Quality by Exposing the Truth	p. 73
Raise the Bar to Unreachable Heights	p. 85
Favor Long-Term Strategies Over Short-Term Fixes	p. 103
Learn the Customer, Live the Customer	p. 117
Take Time to Study, Then Implement with Speed	p. 131
Let Failure Be Your Teacher	p. 143
Cultivate Evolution	p. 153
Plan Big, Execute Small	p. 161
Manage Like You Have No Power	p. 173
Carefully Cultivate and Support Partners	p. 185
The Power of Paranoia	p. 195
Conclusion: Work for the Right Reasons	p. 205
Toyota's Guiding Principles	p. 211
The Toyota Way	p. 213
Japanese Terms Used at Toyota	p. 215
Charting the Success	p. 219
Acknowledgments	p. 221
Notes	p. 225
Index	p. 233
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