9781260135855

How We Make Stuff Now: Turn Ideas into Products That Build Successful Businesses

by
  • ISBN13:

    9781260135855

  • ISBN10:

    1260135853

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2019-04-23
  • Publisher: McGraw-Hill Education

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Supplemental Materials

What is included with this book?

Table of Contents

ACKNOWLEDGMENTS
INTRODUCTION

PART
I
Starting Your Business
1 A BRIEF HISTORY OF CONSUMER PRODUCTS
2 WHERE DO GREAT IDEAS COME FROM?
3 EDUCATING THE NEW ENTREPRENEUR
4 TAPPING ESTABLISHED EXPERTISE
5 MARKET RESEARCH

PART
II
Building the 16 Competencies for Success
6 DESIGN AND DOCUMENTATION
7 INTELLECTUAL PROPERTY
8 PROTOTYPING
9 INDUSTRY ACCESS AND EXPOSURE
10 FUNDING
11 MANUFACTURING
12 PACKAGING
13 MARKETING
14 RETAIL DISTRIBUTION
15 DIRECT TO CONSUMER (DTC)
16 LOGISTICS
17 E- COMMERCE AND PAYMENTS
18 CUSTOMER EXPERIENCE
19 FINANCIAL MANAGEMENT
20 INVENTORY MANAGEMENT
21 GROWING INTO THE FUTURE
CONCLUSION
NOTES
ABOUT THE MAKING OF THE BOOK COVER
INDEX

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