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9780966489125

Hurdle: The Book on Business Planning: How to Develop and Implement a Successful Business Plan.

by
  • ISBN13:

    9780966489125

  • ISBN10:

    0966489128

  • Format: Paperback
  • Copyright: 1999-12-01
  • Publisher: Palo Alto Software, Inc.
  • Purchase Benefits
List Price: $19.95

Author Biography

Tim Berry is a business planner with 20 years experience and a Stanford MBA degree. He consulted for Apple Latin America and Apple Japan from 1982 through 1994.

Table of Contents

Fundamentalsp. 1
It's About Resultsp. 3
What Makes a Good Plan?p. 4
Use of Business Plansp. 5
No Time to Plan? A Common Misconceptionp. 5
Keys to Better Business Plansp. 6
A Business Plan Fablep. 6
Summaryp. 7
Pick Your Planp. 9
What is a Business Plan?p. 9
What is a Start-up Plan?p. 10
Is There a Standard Business Plan?p. 10
What is Most Important in a Plan?p. 10
Can you Suggest a Standard Outline?p. 10
Standard Tables and Chartsp. 11
Form Follows Functionp. 14
Investor Summaries and Loan Applicationsp. 14
Timeframes: Is Three Years Enough?p. 14
Summaryp. 14
The Mini-Planp. 15
Objectivesp. 15
Mission Statementp. 16
Keys to Successp. 17
Break-even Analysisp. 17
Market Analysisp. 19
Pause for Reflectionp. 20
Summaryp. 20
Starting a Businessp. 21
Customers Firstp. 21
Myths on Starting a Businessp. 22
The Business Plan for Start-upsp. 22
Realistic Start-up Costsp. 22
Understand the Risksp. 23
Incorporation and Legal Advicep. 26
Summaryp. 26
Tell Your Storyp. 27
Describe Your Companyp. 29
Company Informationp. 30
Think Strategicallyp. 31
Baseline Numbersp. 32
Summaryp. 36
What You Sellp. 37
Start with a Summary Paragraphp. 37
Detailed Descriptionp. 38
Competitive Comparisonp. 38
Sourcing and Fulfillmentp. 39
Technologyp. 39
Future Productsp. 40
Sales Literaturep. 41
Summaryp. 41
Management Teamp. 43
Planning for Peoplep. 43
Cover the Bases in Textp. 44
Develop Your Numbersp. 46
Summaryp. 48
Gathering Informationp. 49
The Business You're Inp. 51
Industry Analysisp. 52
Finding Informationp. 54
Finding Business Assistancep. 60
Summaryp. 62
Know Your Marketp. 63
Practical Market Researchp. 63
Internet Research for Business Plansp. 67
Summaryp. 70
Forecastingp. 71
Forecast Your Salesp. 73
Sales Forecast - Simplep. 74
Sales Forecast - Detailedp. 74
Explain Forecast and Related Backgroundp. 77
Summaryp. 78
Marketp. 79
Market Segmentation is Criticalp. 79
Market Analysisp. 80
Filling Out the Textp. 82
Summaryp. 84
Expense Budgetp. 85
Simple Math, Simple Numbersp. 85
Budgeting is About People More Than Numbersp. 86
Your Budget and Milestones Work Togetherp. 88
The Budget Will be Part of Profit and Lossp. 89
Summaryp. 92
Financial Analysisp. 93
About Business Numbersp. 95
Numbers Tell the Storyp. 96
A Graphical Viewp. 103
Linking the Numbersp. 104
Summaryp. 104
The Bottom Linep. 105
Summaryp. 108
Cash is Kingp. 109
Basic Cash Planning Examplep. 109
A More Realistic Examplep. 111
Cash Flow Breakdownp. 112
Understanding Cash Flowp. 118
Summaryp. 118
Finish the Financialsp. 119
The Balance Sheetp. 119
Business Ratiosp. 121
Break-even Analysisp. 124
Refine and Polish the Financialsp. 125
Summaryp. 125
Strategy and Tacticsp. 127
Strategy is Focusp. 129
Define Overall Strategyp. 129
Define Marketing Strategyp. 132
Define Sales Strategyp. 133
Summaryp. 133
Make it Realp. 135
Implementation Milestonesp. 135
Manage Your Summariesp. 136
Long-Term Planp. 137
Summaryp. 137
Plan for Implementationp. 139
Start With a Good Planp. 139
Track and Follow Upp. 140
Keep Your Plan Alivep. 140
Measure a Plan by its Implementationp. 150
Summaryp. 150
Following Upp. 151
Print and Publishp. 153
Publishing = Managementp. 153
Final Editp. 154
Presentationp. 154
Related Documentsp. 154
Summaryp. 154
Getting Financedp. 155
Small Business Financing Mythsp. 155
Where to Look for Moneyp. 155
Words of Warningp. 160
Submitting a Planp. 160
Summaryp. 160
Sample Plans
Acme Consultingp. 161
AMT, Inc.p. 187
Hurdle: Workbookp. 223
Glossaryp. 279
Indexp. 287
Table of Contents provided by Syndetics. All Rights Reserved.

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