Fundamentals | p. 1 |
It's About Results | p. 3 |
What Makes a Good Plan? | p. 4 |
Use of Business Plans | p. 5 |
No Time to Plan? A Common Misconception | p. 5 |
Keys to Better Business Plans | p. 6 |
A Business Plan Fable | p. 6 |
Summary | p. 7 |
Pick Your Plan | p. 9 |
What is a Business Plan? | p. 9 |
What is a Start-up Plan? | p. 10 |
Is There a Standard Business Plan? | p. 10 |
What is Most Important in a Plan? | p. 10 |
Can you Suggest a Standard Outline? | p. 10 |
Standard Tables and Charts | p. 11 |
Form Follows Function | p. 14 |
Investor Summaries and Loan Applications | p. 14 |
Timeframes: Is Three Years Enough? | p. 14 |
Summary | p. 14 |
The Mini-Plan | p. 15 |
Objectives | p. 15 |
Mission Statement | p. 16 |
Keys to Success | p. 17 |
Break-even Analysis | p. 17 |
Market Analysis | p. 19 |
Pause for Reflection | p. 20 |
Summary | p. 20 |
Starting a Business | p. 21 |
Customers First | p. 21 |
Myths on Starting a Business | p. 22 |
The Business Plan for Start-ups | p. 22 |
Realistic Start-up Costs | p. 22 |
Understand the Risks | p. 23 |
Incorporation and Legal Advice | p. 26 |
Summary | p. 26 |
Tell Your Story | p. 27 |
Describe Your Company | p. 29 |
Company Information | p. 30 |
Think Strategically | p. 31 |
Baseline Numbers | p. 32 |
Summary | p. 36 |
What You Sell | p. 37 |
Start with a Summary Paragraph | p. 37 |
Detailed Description | p. 38 |
Competitive Comparison | p. 38 |
Sourcing and Fulfillment | p. 39 |
Technology | p. 39 |
Future Products | p. 40 |
Sales Literature | p. 41 |
Summary | p. 41 |
Management Team | p. 43 |
Planning for People | p. 43 |
Cover the Bases in Text | p. 44 |
Develop Your Numbers | p. 46 |
Summary | p. 48 |
Gathering Information | p. 49 |
The Business You're In | p. 51 |
Industry Analysis | p. 52 |
Finding Information | p. 54 |
Finding Business Assistance | p. 60 |
Summary | p. 62 |
Know Your Market | p. 63 |
Practical Market Research | p. 63 |
Internet Research for Business Plans | p. 67 |
Summary | p. 70 |
Forecasting | p. 71 |
Forecast Your Sales | p. 73 |
Sales Forecast - Simple | p. 74 |
Sales Forecast - Detailed | p. 74 |
Explain Forecast and Related Background | p. 77 |
Summary | p. 78 |
Market | p. 79 |
Market Segmentation is Critical | p. 79 |
Market Analysis | p. 80 |
Filling Out the Text | p. 82 |
Summary | p. 84 |
Expense Budget | p. 85 |
Simple Math, Simple Numbers | p. 85 |
Budgeting is About People More Than Numbers | p. 86 |
Your Budget and Milestones Work Together | p. 88 |
The Budget Will be Part of Profit and Loss | p. 89 |
Summary | p. 92 |
Financial Analysis | p. 93 |
About Business Numbers | p. 95 |
Numbers Tell the Story | p. 96 |
A Graphical View | p. 103 |
Linking the Numbers | p. 104 |
Summary | p. 104 |
The Bottom Line | p. 105 |
Summary | p. 108 |
Cash is King | p. 109 |
Basic Cash Planning Example | p. 109 |
A More Realistic Example | p. 111 |
Cash Flow Breakdown | p. 112 |
Understanding Cash Flow | p. 118 |
Summary | p. 118 |
Finish the Financials | p. 119 |
The Balance Sheet | p. 119 |
Business Ratios | p. 121 |
Break-even Analysis | p. 124 |
Refine and Polish the Financials | p. 125 |
Summary | p. 125 |
Strategy and Tactics | p. 127 |
Strategy is Focus | p. 129 |
Define Overall Strategy | p. 129 |
Define Marketing Strategy | p. 132 |
Define Sales Strategy | p. 133 |
Summary | p. 133 |
Make it Real | p. 135 |
Implementation Milestones | p. 135 |
Manage Your Summaries | p. 136 |
Long-Term Plan | p. 137 |
Summary | p. 137 |
Plan for Implementation | p. 139 |
Start With a Good Plan | p. 139 |
Track and Follow Up | p. 140 |
Keep Your Plan Alive | p. 140 |
Measure a Plan by its Implementation | p. 150 |
Summary | p. 150 |
Following Up | p. 151 |
Print and Publish | p. 153 |
Publishing = Management | p. 153 |
Final Edit | p. 154 |
Presentation | p. 154 |
Related Documents | p. 154 |
Summary | p. 154 |
Getting Financed | p. 155 |
Small Business Financing Myths | p. 155 |
Where to Look for Money | p. 155 |
Words of Warning | p. 160 |
Submitting a Plan | p. 160 |
Summary | p. 160 |
Sample Plans | |
Acme Consulting | p. 161 |
AMT, Inc. | p. 187 |
Hurdle: Workbook | p. 223 |
Glossary | p. 279 |
Index | p. 287 |
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