Hyperwars : 11 Essential Strategies for Survival and Profit in the Era of on-Line Business

by Bruce Judson; Kate Kelly

• ISBN13: 9780684855646
• ISBN10: 068485564X
• Format: Hardcover
• Copyright: 1999-01-18
• Publisher: Scribner

Summary

For companies, the pressing need to continually create new, different, better products to stay one step ahead of the competition defines the new reality of business today, the world of "HyperWars." Drawing on extensive research and his pioneering experience in e-commerce, industry innovator Bruce Judson outlines eleven practical strategies for thriving in this hypercompetitive environment. Including "Use the Internet as the World's Most Sophisticated Telephone" and "The Magic in 'Free,'" these visionary strategies are illustrated with hundreds of examples of Internet initiatives real companies - from pool suppliers to major businesses like Cisco and Chrysler - are implementing today. Not just for companies selling products over the Web, HyperWars explains how the Internet can and must be incorporated into all of a business's operations, to do everything from cutting procurement, marketing, and communication costs to deepening customer relationships.

Author Biography

Bruce Judson is the president of the Judson Group, a private consulting firm specializing in Internet business.

Table of Contents

Why I Wrote This Book	p. 11
Introduction: Observations from the Front Lines	p. 13
The New Competitive Reality	p. 19
The Emergence of HyperWars	p. 21
How the Internet Changes the Competitive Battleground	p. 33
Eleven Strategies for Thriving in A Hypercompetitive World	p. 57
Use the Internet as the World's Most Sophisticated Telephone	p. 61
Speed Is Everything	p. 75
Cut Costs and Increase Efficiency Using the Web	p. 89
A Great Product Today Requires Something More	p. 105
Get Personal	p. 115
Create the "Total Solution" for Your Customer	p. 135
Market Relentlessly	p. 149
The Magic in "Free"	p. 165
Business Plans Are More Essential than Ever	p. 179
Flexibility Is Key	p. 187
Never Stop Looking over Your Shoulder	p. 201
Toward the Future: A Perspective	p. 211
The HyperWars Audit: Is Your Business Ready for Battle?	p. 219
Web Site Addresses of Selected Companies and Services	p. 227
Index	p. 231
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