I Is an Other : The Secret Life of Metaphor and How It Shapes the Way We See the World

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  • Format: Paperback
  • Copyright: 2012-01-24
  • Publisher: Harpercollins

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From President Obama's political rhetoric to the bursting of the housing bubble, from conversations to commercials, James Geary shows that every aspect of our day-to-day experience is molded by metaphor. Geary takes readers from Aristotle's investigation of metaphor right up to the latest neuroscientific insights into how metaphor works in the brain. Witty, persuasive, and original, I Is an Other explores metaphor's effects on financial decision making, effective advertising, leadership, learning, and more. Romeo's exclamation "It is the East, and Juliet is the sun!" may be one of the most well-known metaphors in literature, but metaphor is more than a device of love-struck poets. As Geary demonstrates, metaphor has leaped off the page and landed with a mighty splash right in the middle of the stream of consciousness. Book jacket.

Author Biography

James Geary is the author of Geary's Guide to the World's Great Aphorists and the New York Times bestseller The World in a Phrase.

Table of Contents

Forewordp. 1
Why I is an Other
Metaphor and Thoughtp. 5
All Shook Up
Metaphor and Etymologyp. 17
Language is Fossil Poetry
Metaphor and Moneyp. 29
How High Can a Dead Cat Bounce?
Metaphor and the Mindp. 44
Imagining an Apple in Someone's Eye
Metaphor and Advertisingp. 58
Imaginary Gardens with Real Toads in Them
Metaphor and the Brainp. 76
Bright Sneezes and Loud Sunlight
Metaphor and the Bodyp. 94
Anger is a Heated Fluid in a Container
Metaphor and Politicsp. 112
Freedom Fries and Liberty Cabbage
Metaphor and Pleasurep. 137
Experience is a Comb that Nature Gives to Bald Men
Metaphor and Childrenp. 152
How Should One Refer to the Sky?
Metaphor and Sciencep. 167
The Earth is Like a Rice Pudding
Metaphor and Parables and Proverbsp. 179
Mighty Darn Good Lies
Metaphor and Innovationp. 197
Make it Strange
Metaphor and Psychologyp. 208
A Little Splash of Color From my Mother
Backwordp. 223
The Logic of Metaphor
Acknowledgmentsp. 227
Notesp. 229
Bibliographyp. 259
Indexp. 291
Table of Contents provided by Ingram. All Rights Reserved.

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