Ideaspotting

by Harrison, Sam

• ISBN13: 9781581808001
• ISBN10: 1581808003
• Format: Paperback
• Copyright: 2006-04-12
• Publisher: How Design Books

Summary

By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's Idea Spotting shows them exactly how. This innovative book:*Offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas*Features an organic and attractive design--light on words and full of ideas--to spark exploration as well as appeal to busy readers*Shares creativity techniques from a seasoned business pro who's worked with major corporations, including Hallmark, the NFL, and Hasbro.Idea Spotting will train business people to step outside of their daily routine in order to find the next great idea.

Table of Contents

nobody spots hot ideas in cold offices. So Why Sit There?	12	(16)
explore ranges Of Possibility	28	(16)
what you see is What You Get	44	(22)
listening 101: close mouth. Open Ears	66	(16)
ask the question, play the fool. Don't Ask the Question Stay the Fool	82	(10)
know what makes your audience Laugh, Cry and Scream	92	(16)
if an idea pops up, write it down. If a Vision Drifts in Sketch It Out	108	(10)
your yard isn't the only yard in town. And Your Next Idea May Be Just Over the Fence	118	(18)
who you Gonna Call?	136	(8)
we've all had our share of clunkers. Spot What You Can Do to Salvage Them	144	(10)
finders, Keepers	154	(12)
look for one thing, Stumble Over Another	166	(8)
collaborate with A Hibiscus	174	(16)
a rut is a coffin With the Ends Kicked Out	190	(12)
the world is a book. If You Don't Travel You Only Read One Page	202	(16)
when you can't go, stay put. And Make the Most of What You've Got	218	(22)
you can do everything we've talked about. You Can Spot Idea After Idea After Idea	240	(8)
End Notes	248