Identify

by Rivers, Charlotte

• ISBN13: 9782880467234
• ISBN10: 2880467233
• Format: Hardcover
• Copyright: 2003-02-01
• Publisher: Rotovision

Summary

Identifyprovides practical advice for designers and their clients on creating effective corporate identity.This is a practical guide that combines sound advice on researching, commissioning, briefing, designing and producing a basic identity system -- logo, letterhead and business cards -- with a survey of the most successful identities from around the world.Identifyalso examines related issues such as trade mark legislation, and comes with a comprehensive glossary of terms.For anyone developing corporate identity, from small businesses to charities and educational institutions, marketing departments and designers should find this book invaluable.

Author Biography

Charlotte Rivers is a journalist with a passion for design who has written for Grafik, Print and Lab magazines, among others. She is author of the RotoVision books Maximalism and CD Art. She lives and works in London, UK.

Table of Contents

Introduction	6	(2)
Anatomy of Identity	8	(8)
Guide to Process	16	(12)
Work	28	(4)
Introduction >
Case Studies	32	(10)
Process Interview	42	(4)
Logotypes and Symbols >
Introduction	46	(2)
Case Studies	48	(10)
Process Interview	58	(4)
Typography >
Introduction	62	(2)
Case Studies	64	(10)
Process Interview	74	(4)
Colour and Texture >
Introduction	78	(2)
Case Studies	80	(10)
Process Interview	90	(4)
Grids and Guides >
Introduction	94	(2)
Case Studies	96	(10)
Process Interview	106	(4)
Application >	110	(44)
Extras	152	(2)
Law >	154	(2)
Terms and Techniques >	156	(2)
Designer Directory >	158	(1)
Further Reading >	158