The Impossible Advantage Winning the Competitive Game by Changing the Rules

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  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-02-17
  • Publisher: Wiley
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Just about any business strategy tells you how to become a better or even one of the 'best players' in your market - through innovation, quality or price leadership, differentiation or positioning. The Impossible Advantage takes you straight to an entirely different level of thinking: How to win the competition by Changing the Rules of the Game in your own favour. In fact, it is precisely periods of crisis and economic turbulence that offer the greatest opportunities for Game Changers.

Author Biography

Andreas Buchholz, Wolfram Wördemann and Ned Wiley all began their professional careers at Procter & Gamble, where they occupied executive positions in marketing. Buchholz and Wördemann are management consultants for the development of ‘ topline ’ growth strategies, and have published numerous articles in the professional press, including the Harvard Business Manager . Wiley is the managing director of a new media operation of the Axel Springer group.

Table of Contents

About the Authorsp. ix
Forewordp. xi
The Surprising Limitation Of The World's Number One Business Strategyp. 1
Why There Are Limits to the Power of Positioningp. 1
The Rule Maker's 'Impossible' Advantagep. 3
Game Changing Strategies Start Where Positioning Stopsp. 4
Six Prejudices to Ignorep. 5
It's Time to Think Radically About Growthp. 7
Someone Committed to Breaking All the Rulesp. 7
Game as a Strategic Modelp. 14
Four Classical Game Strategiesp. 22
Wanted: A 'Highly Infectious' Game Changing Ideap. 26
Our Plea for Free, Open and Radical Thinkingp. 31
First Game Strategy: Redefining the Measures of Performancep. 35
Influence the Criteria of the 'Customer Jury'p. 38
How to Make Stronger Opponents Play Your Gamep. 42
Attack on an 'Invincible' Market Leaderp. 48
Surprising Escape from a Price Warp. 53
How Global Power Players Rule the Gamep. 59
The Essentials in Overviewp. 63
Second Game Strategy: Reshaping the Market Landscapep. 67
How Market Structures 'Regulate' the Competitive Gamep. 68
Balancing Act Between Flop and Global Successp. 71
Outfoxing a Negative Trend in the Marketp. 77
How to Conquer 'Impossible' Market Potentialp. 82
The Law of the Self-Fulfilling Prophecyp. 89
Change the World with a Radical Ideap. 93
The Essentials in Overviewp. 98
Third Game Strategy: Restaging The Competitive Confrontationp. 101
What are 'Game Patterns' and How Can You Use Them?p. 103
'Staging' the Competitive Confrontation - Hollywood-Stylep. 108
Lessons Learned from Political Campaignsp. 115
Breaking Free from a Negative Role Patternp. 119
Moving out of the Shadows into the Limelightp. 125
Turning the Tide of an Almost-Lost Battlep. 133
The Essentials in Overviewp. 136
Fourth Game Strategy: Taking the Game to the Next Levelp. 139
Taking the Game to the Next Level . . . What Does That Mean?p. 143
Old 'Top Dogs' Can Become Terribly Short Sighted . . .p. 147
Why It Takes so Little to Control a Category's Evolution!p. 151
Courageously Slay the Sacred Cows!p. 154
Take the Lead When a Value Shift Hits the Marketp. 157
When the Market Needs a Complete Overhaulp. 162
Radical Visions and Their Pitfallsp. 167
The Essentials in Overviewp. 169
How Your Business Can Profit From Game Strategyp. 173
Explore the 'Ideas that Rule the Market'p. 174
Nothing Can Beat a 'Game Changing Idea'p. 176
Game Changers Can Take a Certain Degree of Control in the Market - and over Their Competitorsp. 178
Game Strategy as a 'Behavior Changing' Instrumentp. 180
Finally . . . Game Strategy Is a Truly 'Democratic' Toolp. 183
The Five Steps to Game Strategyp. 184
It's Time to Explore Your Own Game Changing Opportunitiesp. 192
After the Gamep. 195
Postscript: How Game Strategy Differs From Game Theoryp. 197
Thanks!p. 201
Indexp. 203
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