Improve Your Global Business English

by Talbot, Fiona; Bhattacharjee, Sudakshina

• ISBN13: 9780749466138
• ISBN10: 0749466138
• eBook ISBN(s): 9780749466152
• Format: Paperback
• Copyright: 2012-12-28
• Publisher: Kogan Page Ltd
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Summary

Intercultural business communications is a minefield of cultural expectations, where English is almost universal currency. Even for those who are native speakers, English is not standardized, meaning confusion can still occur. But business people can customize English for their own organizations and learn how to communicate across borders with customers, suppliers and colleagues alike. Improve Your Global Business Englishemphasizes the fact that the Digital Age has globalized written communication - and currently global English dominates. This book defines the differences between local and global English. The authors show how to profile readers, customers and audiences, understand sub cultures and make an impact through written English. They describe how to understand and write for different media, define Business English within an organization and provide tips for punctuation and grammar. With self study tools and online quizzes, readers can fine tune their language skills to bring out their personality and their organization's character in written communication.