Increase Your Web Traffic in a Weekend

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  • Edition: 5th
  • Format: Paperback
  • Copyright: 2007-10-30
  • Publisher: Cengage Learning PTR
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These days, everyone seems to have a home page or a Web site. However, just because you create and publish a Web site doesn’t mean anyone will visit it. Competition to attract visitors is extreme. The reality is that of the millions of Web pages out there, only a handful actually attract a steady readership; and these same Web pages are the ones that attract advertisers. In order to compete, you need to develop and implement a Web site promotion plan. What can you do when you build a home page that no one visits? What can you do to earn money on your Web site? Is there an easy way to attract readers and advertisers without spending a fortune? There are low-cost ways to attract readers and advertisers to your home page or Web site, and Increase Your Web Traffic In a Weekend, Fifth Edition shows you how. The book lays out a cost-effective, comprehensive plan that both Web beginners and experts can use to build an audience for a home page or Web site. The techniques covered are the result of the authors’ years of practical experience, but you can put them to use in just a weekend!

Table of Contents

What's This Book About?
How Is This Book Organized?
Who Should Read This Book?
What Do You Need to Use This Book?
What Do You Need to know?
Conventions Used in This Book Friday Evening + Promoting Your Web Site to the World
You Built It, But Will They Come?
Can You Really Promote Your Web Site without Spending a Fortune?
Making the Web Work for You Leveraging the Power of Search Engines and Directories
Crawler-based Search Engines Human Powered Directories
Hybrid Sites Paid Inclusion and Paid Placement
Promoting Your Web Site to Joe Web Surfer Determining
Who Is Visiting Your Web Site G. Wrapping Up and Looking Ahead Saturday Morning + Putting the Motion in Promotion
Capitalizing on Search Engine Fundamentals Millions of Users Are but a Search Away Indexers, Spiders, Crawlers, and Other Web Beasties
Working with Search Engines Comparing Search Engines and Directory Lists
Who Power Whom?
Search Engine Fundamentals
What Do Search Engines Look for?
What Does the Indexed References
Look Like for a Real Page?
What Happens After Your Web Site Is Indexed?
Determining Popular Keywords
Keyword Creation Tips
Researching Popular Search Engines Keywords
Free Keyword
Generation Tools Be On Guard Against Accidental Spamming Boosting Visits with Ordinary Descriptions
Understanding Summary Descriptions
Understanding Relevancy Using Page Titles to Your Advantage
Getting Your Frame-Enhanced or Graphics-Intensive Page Noticed
Handling Problems with Frames
Working Around Scripts
Preventing Problems with Your Tables
Working Around Your Graphics and Image Maps
Getting the Most from Keywords and Meta-Information
Working with Meta-Information
Using Meta-Information in Your Web Page
Meta Tag Generators
Analyzing Your Meta Tags
Leveraging Your ALT Tags and Comments Inspecting Your Web Page's Body Text
A Last Look at Search Engine Fundamentals Taking a Break Registering with the Top Search Engines on the Planet
Submitting Your Site to a Search Engine
How Does Indexing Work?
How Can You Exclude Directories and Pages?
How Often Is Your Site Reindexed?
Why Won't This Search Engine List Your Site?
Search Engine Tricks to Avoid
Title Tricks
Hidden Text and Fields
Setting Up Multiple Version of Your Pages
Increasing Your Web Traffic with the Top Search Engines
AOL Search
Ask Jeeves
MSN Search
Metasearch Engines
The Mechanics Going on Behind the Scenes
Dog Pile and Mamma and Other Options
Targeting Shopping Search Engines
Submitting Your Web Site to the Top Guides, Lists, and Directories
Submitting Your Site to Lists and Directories
The Open Directory and Yahoo!
Submitting Your Site to Web Guides
How Do People Find Your Listing in a Guide or Directory?
How Often Is Your Site's Listing Updated?
Increasing Your Web Traffic with Guides and Directories
Nerd World Media
Open Directory
Scrub The Web
Offline Marketing
Promote Your URL on Everywhere
Business Cards
Letter Heads
Offline Advertising
Promote Your URL Alongside Your Products and Services
Wrapping Up and Looking Ahead Saturday Afternoon: The Coolest, the Hottest, and the Best
The Best Business Search Engines and Yellow Pages
Directories Submitting Your Site to Business
Search and Directory Sites
Increasing Your Web Traffic with Yellow Pages Directories
Yahoo! Local Yellow Pages
AOL YellowPages
MSN Yellow pages
Yellow Book
AskMrYellow Directories by Industry and Category
Getting the Most Out of Industry and Category Directories
Community Guides Creating a Listing in Escape
Artists Subm
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