India by Design : The Pursuit of Luxury and Fashion

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  • Format: Hardcover
  • Copyright: 2009-12-14
  • Publisher: Wiley
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A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design - The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no longer a testing ground, but a lucrative market. India By Design looks at India as more than just an emerging luxury market with high growth potential, but scrutinizes it as a country rediscovering its luxury heritage and bringing it into the present and future in a uniquely Indian way. The authors' sense of detail balanced with their ability to see the big picture bring sense to the kaleidoscope of cultures, businesses and technology which is India today.

Author Biography

Michael Boroian is the Managing Partner of Sterling International, an executive search firm specializing in Luxury Goods & Fashion which he founded in 2001 and with offices in Paris, Milan, New York and Brussels. For three years prior he was with TMP Worldwide Executive Search in Paris where he was Partner and Practice Leader for the Fashion, Retail & Luxury Goods sector for the firm’s 13 offices in Europe. Earlier career positions were with Hermès as Executive Vice President & Chief Operating Officer for the American subsidiary, and as Director of Development & Marketing with Sonia Rykiel. A member of the French-American Foundation and on Baccarat’s Board of Directors, Michael is recognized in Europe as one of the leading executive search consultants in luxury and fashion. He has an MBA from DePaul University.

Alix de Poix’s professional career has been a mix of consulting and high-level human resources positions both at national and international levels. In 1994, she joined Heidrick & Struggles, where she was in charge of the luxury practice worldwide and as a Senior Partner, her work in executive search covered a wide range of executive and non-executive directors’ appointments, from small entrepreneurial or family businesses to global listed corporations. Alix now runs her own executive coaching and consulting company for family businesses as well as listed firms throughout the world. Alix has a Master of Economics from Paris University and an MBA from INSEAD.

Table of Contents

Forewordp. vii
Prefacep. xi
Acknowledgmentsp. xv
List of Tables and Figuresp. xvii
List of Photographsp. xviii
Overviewp. 1
Defining Luxury and Fashionp. 3
Framework and Context of Luxury in Indiap. 27
Demographics, Economy, Spending Habits, and Purchasing Powerp. 49
Cultural Issues and Specificities of the Indian Marketp. 79
The Indian Consumerp. 99
Consumer Differences Between Citiesp. 101
Indian Views on Luxuryp. 117
Market Potentialp. 133
Mapping Fashion and Luxury Brands in Indiap. 135
Retail and Distribution Issuesp. 163
Human Resources Issues and Practicesp. 183
Fashion Education in Indiap. 203
The Indian Designerp. 215
Designer Market Structuresp. 217
Designersp. 239
Conclusionp. 307
Where Are Indian Luxury and Fashion Going?p. 309
Case Studiesp. 319
How-to Guide for Brands Entering the Marketp. 347
Glossaryp. 355
Bibliographyp. 359
Indexp. 363
Table of Contents provided by Ingram. All Rights Reserved.

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