Alix de Poix’s professional career has been a mix of consulting and high-level human resources positions both at national and international levels. In 1994, she joined Heidrick & Struggles, where she was in charge of the luxury practice worldwide and as a Senior Partner, her work in executive search covered a wide range of executive and non-executive directors’ appointments, from small entrepreneurial or family businesses to global listed corporations. Alix now runs her own executive coaching and consulting company for family businesses as well as listed firms throughout the world. Alix has a Master of Economics from Paris University and an MBA from INSEAD.
Foreword | p. vii |
Preface | p. xi |
Acknowledgments | p. xv |
List of Tables and Figures | p. xvii |
List of Photographs | p. xviii |
Overview | p. 1 |
Defining Luxury and Fashion | p. 3 |
Framework and Context of Luxury in India | p. 27 |
Demographics, Economy, Spending Habits, and Purchasing Power | p. 49 |
Cultural Issues and Specificities of the Indian Market | p. 79 |
The Indian Consumer | p. 99 |
Consumer Differences Between Cities | p. 101 |
Indian Views on Luxury | p. 117 |
Market Potential | p. 133 |
Mapping Fashion and Luxury Brands in India | p. 135 |
Retail and Distribution Issues | p. 163 |
Human Resources Issues and Practices | p. 183 |
Fashion Education in India | p. 203 |
The Indian Designer | p. 215 |
Designer Market Structures | p. 217 |
Designers | p. 239 |
Conclusion | p. 307 |
Where Are Indian Luxury and Fashion Going? | p. 309 |
Case Studies | p. 319 |
How-to Guide for Brands Entering the Market | p. 347 |
Glossary | p. 355 |
Bibliography | p. 359 |
Index | p. 363 |
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