Influence What it really means and how to make it work for you

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-12-23
  • Publisher: Ft Pr
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The honest truth about influence: what it is, how it works and how you can do it better.


Your ability to influence can spell the difference between success and failure in business: with it you can get things done, spark change and transform results as you gently persuade, convince and motivate others to get that ‘yes’.


But understanding exactly what influential people do and the effect it has, remains a mystery to most of us – not any more.


Influence combines the latest research in neuroscience and emotional intelligence with clever, practical and highly effective techniques to take your influencing skills to an impressive new level. 

  • Effectively influence any personality you encounter -  in any situation
  • Learn to properly listen, understand, and ask the right questions
  • Speak persuasively and compellingly as you learn the real language of influence
  • Be more productive, more efficient and get better results
  • Expertly handle high-pressure situations and challenging people 

Influence is the silent skill that, when mastered, promises you powerful results.

Author Biography

Jenny Nabben has held senior positions as the Head of Communications at HSBC, Vice President of Leadership and Internal Communications at Coca Cola Enterprises, Head of Communications at Lloyds General Insurance and Head of Communications at HP CDS.  She now has her own training company designing and delivering workshops on corporate messaging and influence in Europe, Australia and Asia for large corporates.  She is a member of the Psychological Society and has trained in the Hogan and Emotional Intelligence.

Table of Contents

How to use this book

Chapter 1: Influence matters

Chapter 2: Influencing different personality styles

Chapter 3: We’re all talking but nobody’s listening

Chapter 4: Words change minds: the language of influence

Chapter 5: Why stories change the world

Chapter 6: Influence in every channel

Chapter 7: Influence under pressure


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