Innovation and Entrepreneurship, 2nd Edition

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2011-06-01
  • Publisher: Wiley
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Developed specifically for#xA0;undergraduate students, Innovation and Entrepreneurship is an accessible, introductory text written primarily for#xA0;those studying#xA0;business and management#xA0;but also engineering and science degrees with management courses. The book #xA0;features contemporary applications such as services (public and private), innovation for sustainability, social entrepreneurship, innovation for development, and creating and capturing value from innovation and entrepreneurship.#xA0; In this second edition, the authors develop an explicit process model of entrepreneurship with clearer links between innovation and entrepreneurship.

Table of Contents

Entrepreneurial Goals and Context
The Innovation Imperative
Social Entrepreneurship and Innovation
Globalisation, Development and Sustainability
Recognising the Opportunity
Individual and Organisational Characteristics
Sources of Innovation
Searching for Opportunities
Finding the Resources
Building the Case
Exploiting Networks
Developing the Venture
Developing New Products and Services
Creating New Ventures
Creating Value
Exploiting Knowledge and Intellectual Property
Creating Value and Growing Ventures
Learning to Manage Innovation
Table of Contents provided by Publisher. All Rights Reserved.

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