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Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. He is the author of many articles and papers in the area of innovation management, and is co-author of the Penguin Business Dictionary.
Part 1: Innovation management
Chapter 1: Innovation Management: An Introduction
Chapter 2: Entrepreneurship and Market Adoption
Chapter 3: Managing Innovation within Firms
Chapter 4: Process Innovation and Operations Management
Chapter 5: Imitation, Counterfeit Products and Intellectual Property
Part 2: Managing Technology and Knowledge
Chapter 6: Managing Organisational Knowledge
Chapter 7: Strategic Alliances And Networks
Chapter 8: Knowledge Transfer and Open Innovation in Innovation
Chapter 9: Management of Research & Development
Chapter 10: Managing R&D projects
Part 3: New Product/Service Development
Chapter 11: Product & Brand Strategy
Chapter 12: New Product Development
Chapter 13: New Service Development
Chapter 14: Packaging and Product Development
Chapter 15: The Role Of Market Research In New Product Development
Chapter 16: Practical Steps to Help Innovation and New Product Development
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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