The Innovator's Cookbook: Essentials for Inventing What Is Next

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  • Format: Paperback
  • Copyright: 2011-10-04
  • Publisher: Penguin Group USA

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Essential reading-and progressive thinking-on the subject of innovation, from the national bestselling author. Steven Johnson, an acknowledged bestselling leader on the subject of innovation, gathers-for a foundational text on the subject of innovation-essays, interviews, and cutting-edge insights by such exciting field leaders as Peter Drucker, Richard Florida, Eric Von Hippel, Dean Keith Simonton, Arthur Koestler, John Seely Brown, and Marshall Berman. Johnson also provides new material from Marisa Mayer of Google, Twitter's Biz Stone and Jack Dorsey, and Ray Ozzie, Microsoft's former Chief Software Architect. With additional commentary by Johnson himself, this book reveals the innovation found in a wide range of fields, including science, technology, energy, transportation, education, art, and sociology, making it vital, fresh, and fascinating reading for our time, and for the future.

Author Biography

Steven Johnson is the author of the bestselling books The Invention of Air, The Ghost Map, Everything Bad Is Good for You, and Mind Wide Open. He is the founder of a variety of influential websites, and writes for Time, Wired, the New York Times, and the Wall Street Journal. He lives in Brooklyn. Author website: stevenberlinjohnson.com

Table of Contents

Introdutionp. 1
The Discipline of innovationp. 11
"Nobody Cares What You Do in There": The Low Roadp. 27
How to Kill Creativityp. 38
The Rise of the Creative Classp. 64
The Rules of Innovationp. 88
Customers as Innovators: A New Way to Create Valuep. 101
Innovation Blowback: Disruptive Management Practices from Asiap. 123
The Process of Social Innovationp. 141
Venturesome Consumptionp. 172
A Conversation with Brian Enop. 199
A Conversation with Beth Noveckp. 207
A Conversation with Jon Schnurp. 218
A Conversation with Tom Kelieyp. 226
A Conversation with Katie Salenp. 237
A Conversation with Ray Ozziep. 247
Table of Contents provided by Ingram. All Rights Reserved.

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