9780071827003

Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures

by
  • ISBN13:

    9780071827003

  • ISBN10:

    0071827005

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2013-10-08
  • Publisher: McGraw-Hill Education
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Summary

CREATE A PICTURE-PERFECT Instagram MARKETING STRATEGY

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.

Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:

  • CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
  • IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
  • DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
  • LAUNCH A NEW PRODUCT
  • CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
  • TRACK AND MEASURE YOUR EFFORTS

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