Intellectual Capital in Enterprise Success : Strategy Revisited

by Moore, Lindsay; Craig, Lesley

• ISBN13: 9780470224793
• ISBN10: 0470224797
• Format: Hardcover
• Copyright: 2008-03-28
• Publisher: Wiley

Summary

Strategic Intellectual Capital presents the increasingly exciting and important world of intellectual assets, providing historical background, much needed theory, and a practical, systematic approach to managing intellectual assets within the contemporary economic, business, strategic, financial, and legal landscapes. While much has been written during the last 15 years about the discovery and promise of intangible, intellectual capital assets, little attention has been paid to laying solid, but easily understood, theoretical foundations and establishing the basic principles for the management of this new class of assets. Thus, Strategic Intellectual Capital takes the discipline to a new level. It compares and contrasts the differing practices that are used in the management of either traditional or intellectual capital assets.

Author Biography

Dr. Lindsay Moore is the founder and CEO of KLM, Inc., a management consultation firm that specializes in strategy, planning, branding, marketing, knowledge management, and the management of intellectual capital assets. She has published many articles and has served as a keynote speaker at numerous national and international conferences.

Lesley Craig, Esq., is one of the country's most well-respected intellectual property attorneys. Ms. Craig has had a varied career in technology and law spanning thirty years, with law practices in D.C., California, and Denver. She is often called a "rainmaker" and entrepreneur, and has been recognized as such by being named both the "Best of the Bar in IP" and "Outstanding Woman in Business" by the Denver Business Journal.

Dr. Moore and Mrs. Craig currently teach intell-ectual asset management at George Washington University Law School in Washington, D.C.

Table of Contents

About the Authors	p. xiii
Acknowledgements	p. xv
Introduction	p. xix
The New Field of Play	p. 1
The Rise of Intellectual Capital and the New Economy	p. 3
The Changing Economic Landscape	p. 3
The Need to Value a New Asset Class	p. 5
The Shifting Asset Base and the Rise of the New Economy	p. 9
Assets and Wealth Creation	p. 10
Leveraging Assets	p. 11
Manageability	p. 12
The Significance of Intellectual Capital	p. 19
The Theory of Intellectual Capital	p. 21
What Is Intellectual Capital?	p. 21
The Potential Primacy of the Brand	p. 22
The New Finance of Intellectual Capital	p. 24
The New Economy and the Shifting Paradigm	p. 27
The New Role of the Law in Enterprise Strategy	p. 35
The "Why" and "What" of Intellectual Assets	p. 35
The Nature of the Beast	p. 37
The Trouble with Lawyers	p. 42
The Winds of Change	p. 45
Some Basics about the Law of Intellectual Property	p. 47
The Changing Rules	p. 51
The Law in Flux	p. 53
The Challenge of Intellectual Asset Management	p. 53
The Value Proposition for IAM	p. 54
There is No Case Law on IAM	p. 55
Why Law Plays a Role in Intellectual Asset Management	p. 56
Intangible Assets, Negative Rights, and Quasi-Property	p. 58
The Law In Flux	p. 59
How and Why the Law Changes	p. 61
Changing the Law Through Legislation-Bonita Boats and the Vessel Hull Design Protection Act of 1998	p. 62
Tangle Toys and the Need for Design Protection	p. 65
U. S. Copyright Law and the Protection of Datum and Collections of Data	p. 67
Unfair Competition and International News Service v. Associated Press	p. 71
What About Trademarks and Brands	p. 74
Current State of the Antidilution Statutes and Case Law	p. 76
Intellectual Asset Management	p. 81
IP Strategy-The Road Map	p. 81
Who Manages Intellectual Assets and What Exactly Do They Do	p. 83
IAM Is Divided Into Three Parts	p. 84
Management in the Creation and Maintenance of Patents	p. 87
Management in the Creation and Maintenance of Copyrights and Trademarks	p. 90
The Concept of Lead Time	p. 93
Leveraging Assets-Are you Fast or Slow to Innovate and to Market?	p. 98
Contracts, Contracts, Contracts	p. 103
Strategy Revisited	p. 113
Intellectual Asset Strategies	p. 115
The Strategic Positioning of Intellectual Assets	p. 115
Intellectual Asset Strategies Themselves	p. 120
Trademarks	p. 120
Patents	p. 126
Copyrights	p. 133
Intellectual Asset Strategies as Viewed by Executive Leadership	p. 138
Corporate Strategy during the Era of Intellectual Capital	p. 145
What Is Strategy?	p. 145
The Strategic Edge-Strategy and Tactics	p. 148
Strategic Asset Management	p. 149
Extracting Value and Showing ROI-Strategic or Tactical?	p. 151
Strategic Drift	p. 153
Leveraging Assets for Tactical Purposes	p. 154
Diluting Assets to Obtain Growth	p. 155
Weakening Competitive Advantage through the Failure to Leverage Core Competencies	p. 156
The Strategy of Strategies	p. 157
All Future Strategy	p. 158
Strategy and the Future	p. 159
The New Assets of Enterprise	p. 159
The Strategic Challenges	p. 160
Achieving Operational Effectiveness for the Asset Class	p. 161
Monetizing Intellectual Assets	p. 163
Assets for the Highest Enterprise Objectives	p. 166
The Social Promise	p. 167
The Ethics of Intellectual Asset Management	p. 169
Glossary	p. 183
Index	p. 187
Table of Contents provided by Ingram. All Rights Reserved.