International Business Environment : Global and Local Marketplaces in a Changing World

by Morrison

• ISBN13: 9781403936912
• ISBN10: 1403936919
• Edition: 2nd
• Format: Paperback
• Copyright: 2006-04-16
• Publisher: Palgrave Macmillan

Summary

The book offers a clear and accessible introduction to the key dimensions of the international business environment, including an updated analysis of global economy, emphasizing the increasing impact of China.

Author Biography

Janet Morrison is a Lecturer at Sunderland Business School.

Table of Contents

Introduction * PART 1: THE BUSINESS IN ITS ENVIRONMENT * The Internal Business Environment * Functional Dimensions Which Shape the Organization and Its Strategy * National Economic Systems * Major Economic Systems * Case Study: A Bright Future for Coca-Cola? * PART 2: DIMENSIONS OF THE INTERNATIONAL ENVIRONMENT * The Global Economy and Globalization Processes * The Cultural Environment: Diversity and Globalization * Society and Business * The Changing Political Environment: National, Regional and International Forces * The International Legal Environment of Business: Moving Towards Harmonization * Case Study: Fiat: Italian Champion Struggles to Compete Globally * PART 3: GLOBAL FORCES * World Trade and the International Competitive Environment * Technology and Innovation * International Financial Markets * Case Study: GE Seeks Growth in a Globalized Environment * PART 4: ISSUES AND CHALLENGES * Environmental Challenges: Global and Local Perspectives * Global Challenges and the Responsible Business * Case Study: GlaxoSmithKline and What the World Expects from a Big Pharmaceutical Company * Glossary * References * Index