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International Business with Global Resource, PowerWeb and World Map,9780072553741
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International Business with Global Resource, PowerWeb and World Map

by
Edition:
4th
ISBN13:

9780072553741

ISBN10:
007255374X
Format:
Hardcover
Pub. Date:
4/1/2002
Publisher(s):
McGraw-Hill College
List Price: $135.29
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Summary

Market-defining since it was first introduced, International Business, 4e by Charles W. L. Hill, continues to set the standard for international business textbooks. Charles Hill's reputation as a leading thinker and actor in the international arena precede him, and he is regularly asked to explain world economic events on National Public Radio. His expertise lends itself to a book that is thorough and up-to-date. Because many issues in international business are complex, they necessitate exploration of pros and cons of economic theories, government policies, business strategies, organizational structures, etc. The author challenges the often shallow explanations that other books offer, while maintaining a tight integrated flow between the chapters. Hill's book is practical in nature, focusing on managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.

Table of Contents

Introduction and Overview
Globalization
Country Factors
National Differences in Political Economy
Differences in Culture
The Global Trade and Investment Environment
International Trade Theory
The Political Economy of International Trade
Foreign Direct Investment
The Political Economy of Foreign Direct Investment
Regional Economic Integration
The Global Monetary System
The Foreign Exchange Market
The International Monetary System
The Global Capital Market
The Strategy and Structure of International Business
The Strategy of International Business
The Organization of International Business
Entry Strategy and Strategic Alliances
Business Operations
Exporting, Importing, and Countertrade
Global Manufacturing and Material Management
Global Marketing and R&D
Global Human Resource Management
Accounting in the International Business
Financial Management in the International Business
Table of Contents provided by Publisher. All Rights Reserved.


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