International Business Research

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  • Edition: 1st
  • Format: Nonspecific Binding
  • Copyright: 2007-11-15
  • Publisher: Routledge

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As more and more companies enter the global business arena, it is critical that they acquire relevant information specific to their industry and the country that they wish to enter. Thoroughly classroom tested, this text shows students of international business how to perform accurate, timely, and appropriate research to make informed strategic decisions. The chapters of International Business Research follow the overall research process--defining the research problem, explanation of research methodologies, data analysis, report writing and dissemination. Designed for both graduate and advanced undergraduate courses, the book presents methodologies for most functional areas and can be used as a research tool for the broad international business field. It includes in-chapter learning objectives, exercises, summaries, boxed inserts, and a detailed glossary.

Author Biography

James P. Neelankavil is a Professor of Marketing and International Business at Hofstra University.

Table of Contents

Introduction and Overview of Research Research Issues: Costs
Availability of Secondary Data
Quality of Data Collected
Time Pressures
Lead Time
Complexity of International Research
Coordinating Multicountry Research
Nature of Research
General Definition of International Research
Uses of Research: Evaluating Countries
Determining Market Potential
Financial Decisions
Production Location Decisions
Formalizing Strategies
Country Risk Analysis
Additional Reading
Organizational Considerations in International Research
Divisional Structures
Product Structures
Geographically Based Structures
Function-Based Structures
Matrix Structures
Organizing for International Research: Centralization
Outside Research Suppliers
Syndicated Services
Standardized Services
Customized Services
Research Needs of the Firm
Cost of International Research
Chapter Summary
Chapter Review
Additional Reading
Research Process and Research Proposal
Research Process: Preliminary Phase
Problem Definition
Level of Management
Scope of Decision
Identifying Information Needs
Data Sources
Data Analysis
Presentation of Research Findings
Integration of Recommendations into Decision Making
Storage and Retrieval of Research Reports
Research Proposal
Chapter Summary
Chapter Review
Additional Reading
Secondary Data
Advantages of Secondary Data
Disadvantages of Secondary Data
Criteria for Evaluating Secondary Data
International Business Environment
Description of International Business Environment: Competitive Environment
Economic Environment
Financial Environment
Political Environment
Legal Environment
Demographic Environment
Sociocultural Environment
Types of Secondary Data: Internal Secondary Sources
External Secondary Information Sources
Uses and Applications of Secondary Data: Selecting Countries for Entry
Deciding on an Entry Strategy
Deciding on Plant Location
Making Financial Decisions
Making Marketing Decisions
Chapter Summary
Chapter Review
Additional Reading
Databases and Management Information Systems in International Research
What Is a Database?
Advantages of Databases
Management Information Systems: Development of an MIS
Uses of MIS
MIS Subsystems
Developing a Database
Uses of External Databases
Problems in International Databases
Chapter Summary
Chapter Review
Additional Reading
Primary Data Collection: Exploratory Research
Uses of Exploratory Research
Qualitative Research Techniques: Focus Groups
Depth Interviews
Indirect or Disguised Exploratory Techniques: Word Association
Sentence Completion
Expressive Techniques
Thematic Apperception Test
Advantages of Projective Techniques
Disadvantages of Projective Techniques
New Directions in Exploratory Research
Chapter Summary
Chapter Review
Additional Reading
Primary Data Collection: An Introduction to Conclusive Research
Factors Influencing Primary Data Collection: Comparability of Data
Cultural Bias
Equivalence of Data
Conclusive Research
Types of Conclusive Research
Descriptive Research Techniques: Surveys
Longitudinal Studies
Observation Techniques
Other Classifications of Observational Techniques
Benefits of Using Observation Methods
Problems Associated with Observation Methods
Chapter Summary
Chapter Review
Additional Reading
Experimental Research
Key Terms in Experimental Research
Extraneous Variables in Experiments
Experimental Designs: After-Only Design
One Group Pre-Post Test Design
After-Only with Control or Static Group Design
Before-After with Control Group Design (or Pre-Post Test with Control Group Design)
After-Only with Control Group or Postest with Control Group Design
Time Series Design
Randomized Block Design
Factorial Design
Validity in Experimentation
Preconditions for Conducting Experiments: Concomitant Variation
Time Order of Occurrence of Variables
Absence of Other Possible Causal Factors
Problems in Conducting Experiments: Time
Chapter Summary
Chapter Review
Additional Reading
Questionnaire Design
Basic Requirements of a Questionnaire
Questionnaire Design: Descriptions of Questionnaire Design
Developing Questions
Things to Avoid in Questionnaire Development
Questionnaire Structure
Reevaluating the Wording of the Questions
Translation of Questionnaires into Other Languages
Developing the Range of Answers for Each Question
Reworking the Questions
Arranging the Questions
Style and Presentation
Pretesting the Questionnaire
Chapter Summary
Chapter Review
Sample Questionnaire
Scale Measurements
Characteristics of Scales
Types of Scales: Nominal Scale
Ordinal Scale
Interval Scale
Ratio Scale
Scale Question Forms
Likert Scale
Semantic Differential Scale
Issues in the Use of Scales
Scaled-Response Question Formats: Graphic Rating Scale
Itemized Rating Scale
Percentage Scale
Staple Scale
Reliability Measurements in Scaled Responses
Validity of Measurements in Scale Responses
International Considerations in Scale Development
Chapter Summary
Chapter Review
Questionnaire Administration
Mail Interviews: Advantages of Mail Interviews
Disadvantages of Mail Interviews
Steps in Conducting Mail Interviews
Telephone Interviews: Advantages of Telephone Interviews
Disadvantages of Telephone Interviews
Personal Interviews: Advantages of Personal Interviews
Disadvantages of Personal Interviews
Technology-Driven Approaches to Interviewing
Selecting an Interviewing Approach
Chapter Summary
Chapter Review
Additional Reading
Types of Samples: Nonprobability Sampling Procedures
Probability Samples
Sampling Process: Define the Target Population
Obtain an Accurate List of the Population
Determine an Appropriate Sampling Method
Plan the Procedure for Selecting Sampling Units
Determine Sample Size
Draw the Sample
Chapter Summary
Chapter Review
Additional Reading
Sample Size Determination Using Statistics
Frequency Distribution
Central Tendency: The Arithmetic Mean
Mode Measures of Dispersion
Variability in Data: Standard Deviation
Coefficient of Variation
Sample Size to Estimate the Mean
Unknown Population Standard Deviation
Sample Size to Estimate the Proportion
Summary of Steps in Determining Sample Size for Means and Proportions
Sample Size Estimation for Measuring Multiple Parameters
Adjustments to Sample Size
Response Problems in Sampling
Chapter Summary
Chapter Review
Additional Reading
Data Analysis: Fundamentals
Establishing Categories
Computerized Data Entry
Data Analysis
Classification of Data-Analysis Techniques: Simple Data Analysis
Hypothesis Testing
Hypothesis Testing with Unknown Standard Deviation: Using Student T Distribution
Chi-square Distribution
Chi-square Distribution and Contingency Tables
Interpreting Chi-square Results
Chapter Summary
Chapter Review
Additional Reading
Data Analysis: Tests of Differences
Goodness-of-Fit Tests: Goodness-of-Fit Tests: Steps Analysis of Variance (ANOVA): Basic Steps in ANOVA
Between-Column Variation
Between-Row Variation
Number of Degrees of Freedom (df)
Sums of Squares
Two-way Analysis of Variance (ANOVA)
Chapter Summary
Chapter Exercises
Solved ANOVA Problem Using SAS
Additional Reading
Regression Analysis
Simple Linear Regression
Slope and the Intercept
Standard Error of Estimate
Using Computer Programs to Determine Linear Regression: Interpreting the SAS Printout
Evaluating the Regression Model
Analyzing the Slope (b): Interpreting SAS Printout
Coefficient of Correlation in Regression Analysis
Coefficient of Determination
Multiple Regression: Interpreting SAS Printout
Chapter Summary
Chapter Review and Exercises
SAS Program to Solve Simple Regression Problems
SAS Program to Solve Multiple Regression Problems
Additional Reading
Multivariate Analysis
Factor Analysis: Considerations in Factor Analysis
Uses of Factor Analysis
Terms Used in Factor Analysis
Factor Analysis Model
Factor Scores
Cluster Analysis
Discriminant Analysis
Multidimensional Scaling
Chapter Summary
Chapter Review
Additional Reading
Research Reports
Written Report
Outline of a Written Report
Guidelines for Writing a Comprehensive Report
Oral Report
Guidelines for a Successful Oral Presentation
Storage and Retrieval of Research Reports
Chapter Summary
Chapter Review
Additional Reading
Detergent Questionnaire
Managerial Questionnaire (in English)
Managerial Questionnaire (in German)
Selected Secondary Sources
Data for Asian-Pacific Countries
Data for Developing Countries
Data for European Countries
Data for Latin American Countries
International Data (General)
National Data (General)
Economic Data
Financial and Investment Data
Marketing Data
Political Data and Government Information
Statistical Information Sources
Statistical Tables
Random Numbers
Area under the Normal Distribution
t Distribution
Chi-square Test
F Distribution, = 0.05
F Distribution, = 0.01
Statistical Software Packages
An Introduction to SPSS
A Brief Introduction to the SAS System
Country Statistics
Name Index
Subject Index
About the Author
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