Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Preface | |
Introduction and Overview of Research Research Issues: Costs | |
Availability of Secondary Data | |
Quality of Data Collected | |
Time Pressures | |
Lead Time | |
Complexity of International Research | |
Coordinating Multicountry Research | |
Nature of Research | |
General Definition of International Research | |
Uses of Research: Evaluating Countries | |
Determining Market Potential | |
Financial Decisions | |
Production Location Decisions | |
Formalizing Strategies | |
Country Risk Analysis | |
Notes | |
Additional Reading | |
Organizational Considerations in International Research | |
Divisional Structures | |
Product Structures | |
Geographically Based Structures | |
Function-Based Structures | |
Matrix Structures | |
Organizing for International Research: Centralization | |
Decentralization | |
Outside Research Suppliers | |
Syndicated Services | |
Standardized Services | |
Customized Services | |
Research Needs of the Firm | |
Cost of International Research | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Research Process and Research Proposal | |
Research Process: Preliminary Phase | |
Problem Definition | |
Level of Management | |
Scope of Decision | |
Identifying Information Needs | |
Data Sources | |
Data Analysis | |
Presentation of Research Findings | |
Integration of Recommendations into Decision Making | |
Storage and Retrieval of Research Reports | |
Research Proposal | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Secondary Data | |
Advantages of Secondary Data | |
Disadvantages of Secondary Data | |
Criteria for Evaluating Secondary Data | |
International Business Environment | |
Description of International Business Environment: Competitive Environment | |
Economic Environment | |
Financial Environment | |
Political Environment | |
Legal Environment | |
Infrastructure | |
Technology | |
Demographic Environment | |
Sociocultural Environment | |
Geography | |
Types of Secondary Data: Internal Secondary Sources | |
External Secondary Information Sources | |
Uses and Applications of Secondary Data: Selecting Countries for Entry | |
Deciding on an Entry Strategy | |
Deciding on Plant Location | |
Making Financial Decisions | |
Making Marketing Decisions | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Databases and Management Information Systems in International Research | |
What Is a Database? | |
Advantages of Databases | |
Management Information Systems: Development of an MIS | |
Uses of MIS | |
MIS Subsystems | |
Developing a Database | |
Uses of External Databases | |
Problems in International Databases | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Primary Data Collection: Exploratory Research | |
Uses of Exploratory Research | |
Qualitative Research Techniques: Focus Groups | |
Depth Interviews | |
Indirect or Disguised Exploratory Techniques: Word Association | |
Sentence Completion | |
Expressive Techniques | |
Thematic Apperception Test | |
Advantages of Projective Techniques | |
Disadvantages of Projective Techniques | |
New Directions in Exploratory Research | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Primary Data Collection: An Introduction to Conclusive Research | |
Factors Influencing Primary Data Collection: Comparability of Data | |
Cultural Bias | |
Equivalence of Data | |
Conclusive Research | |
Types of Conclusive Research | |
Descriptive Research Techniques: Surveys | |
Longitudinal Studies | |
Observation Techniques | |
Other Classifications of Observational Techniques | |
Benefits of Using Observation Methods | |
Problems Associated with Observation Methods | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Experimental Research | |
Key Terms in Experimental Research | |
Extraneous Variables in Experiments | |
Experimental Designs: After-Only Design | |
One Group Pre-Post Test Design | |
After-Only with Control or Static Group Design | |
Before-After with Control Group Design (or Pre-Post Test with Control Group Design) | |
After-Only with Control Group or Postest with Control Group Design | |
Time Series Design | |
Randomized Block Design | |
Factorial Design | |
Validity in Experimentation | |
Preconditions for Conducting Experiments: Concomitant Variation | |
Time Order of Occurrence of Variables | |
Absence of Other Possible Causal Factors | |
Problems in Conducting Experiments: Time | |
Cost | |
Execution | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Questionnaire Design | |
Basic Requirements of a Questionnaire | |
Questionnaire Design: Descriptions of Questionnaire Design | |
Developing Questions | |
Things to Avoid in Questionnaire Development | |
Questionnaire Structure | |
Reevaluating the Wording of the Questions | |
Translation of Questionnaires into Other Languages | |
Developing the Range of Answers for Each Question | |
Reworking the Questions | |
Arranging the Questions | |
Style and Presentation | |
Pretesting the Questionnaire | |
Chapter Summary | |
Chapter Review | |
Sample Questionnaire | |
Notes | |
Scale Measurements | |
Characteristics of Scales | |
Types of Scales: Nominal Scale | |
Ordinal Scale | |
Interval Scale | |
Ratio Scale | |
Scale Question Forms | |
Likert Scale | |
Semantic Differential Scale | |
Issues in the Use of Scales | |
Scaled-Response Question Formats: Graphic Rating Scale | |
Itemized Rating Scale | |
Percentage Scale | |
Staple Scale | |
Reliability Measurements in Scaled Responses | |
Validity of Measurements in Scale Responses | |
International Considerations in Scale Development | |
Chapter Summary | |
Chapter Review | |
Notes | |
Questionnaire Administration | |
Mail Interviews: Advantages of Mail Interviews | |
Disadvantages of Mail Interviews | |
Steps in Conducting Mail Interviews | |
Telephone Interviews: Advantages of Telephone Interviews | |
Disadvantages of Telephone Interviews | |
Personal Interviews: Advantages of Personal Interviews | |
Disadvantages of Personal Interviews | |
Technology-Driven Approaches to Interviewing | |
Selecting an Interviewing Approach | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Sampling | |
Types of Samples: Nonprobability Sampling Procedures | |
Probability Samples | |
Sampling Process: Define the Target Population | |
Obtain an Accurate List of the Population | |
Determine an Appropriate Sampling Method | |
Plan the Procedure for Selecting Sampling Units | |
Determine Sample Size | |
Draw the Sample | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Sample Size Determination Using Statistics | |
Frequency Distribution | |
Central Tendency: The Arithmetic Mean | |
Median | |
Mode Measures of Dispersion | |
Variability in Data: Standard Deviation | |
Coefficient of Variation | |
Distributions | |
Sample Size to Estimate the Mean | |
Unknown Population Standard Deviation | |
Sample Size to Estimate the Proportion | |
Summary of Steps in Determining Sample Size for Means and Proportions | |
Sample Size Estimation for Measuring Multiple Parameters | |
Adjustments to Sample Size | |
Response Problems in Sampling | |
Chapter Summary | |
Chapter Review | |
Note | |
Additional Reading | |
Data Analysis: Fundamentals | |
Establishing Categories | |
Editing | |
Coding | |
Computerized Data Entry | |
Data Analysis | |
Classification of Data-Analysis Techniques: Simple Data Analysis | |
Hypothesis Testing | |
Hypothesis Testing with Unknown Standard Deviation: Using Student T Distribution | |
Chi-square Distribution | |
Chi-square Distribution and Contingency Tables | |
Interpreting Chi-square Results | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Data Analysis: Tests of Differences | |
Goodness-of-Fit Tests: Goodness-of-Fit Tests: Steps Analysis of Variance (ANOVA): Basic Steps in ANOVA | |
Between-Column Variation | |
Between-Row Variation | |
Number of Degrees of Freedom (df) | |
Sums of Squares | |
Two-way Analysis of Variance (ANOVA) | |
Chapter Summary | |
Chapter Exercises | |
Solved ANOVA Problem Using SAS | |
Additional Reading | |
Regression Analysis | |
Simple Linear Regression | |
Slope and the Intercept | |
Standard Error of Estimate | |
Using Computer Programs to Determine Linear Regression: Interpreting the SAS Printout | |
Evaluating the Regression Model | |
Analyzing the Slope (b): Interpreting SAS Printout | |
Coefficient of Correlation in Regression Analysis | |
Coefficient of Determination | |
Multiple Regression: Interpreting SAS Printout | |
Chapter Summary | |
Chapter Review and Exercises | |
SAS Program to Solve Simple Regression Problems | |
SAS Program to Solve Multiple Regression Problems | |
Note | |
Additional Reading | |
Multivariate Analysis | |
Factor Analysis: Considerations in Factor Analysis | |
Uses of Factor Analysis | |
Terms Used in Factor Analysis | |
Factor Analysis Model | |
Factor Scores | |
Cluster Analysis | |
Discriminant Analysis | |
Multidimensional Scaling | |
Chapter Summary | |
Chapter Review | |
Notes | |
Additional Reading | |
Research Reports | |
Written Report | |
Outline of a Written Report | |
Guidelines for Writing a Comprehensive Report | |
Oral Report | |
Guidelines for a Successful Oral Presentation | |
Storage and Retrieval of Research Reports | |
Chapter Summary | |
Chapter Review | |
Additional Reading | |
Questionnaires | |
Detergent Questionnaire | |
Managerial Questionnaire (in English) | |
Managerial Questionnaire (in German) | |
Selected Secondary Sources | |
Data for Asian-Pacific Countries | |
Data for Developing Countries | |
Data for European Countries | |
Data for Latin American Countries | |
International Data (General) | |
National Data (General) | |
Economic Data | |
Financial and Investment Data | |
Marketing Data | |
Political Data and Government Information | |
Statistical Information Sources | |
Statistical Tables | |
Random Numbers | |
Area under the Normal Distribution | |
t Distribution | |
Chi-square Test | |
F Distribution, ¿ = 0.05 | |
F Distribution, ¿ = 0.01 | |
Statistical Software Packages | |
An Introduction to SPSS | |
A Brief Introduction to the SAS System | |
Country Statistics | |
Glossary | |
Name Index | |
Subject Index | |
About the Author | |
Table of Contents provided by Ingram. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.