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About This Book
International Marketing, 19th Edition
International Marketing, 19th Edition, is a comprehensive textbook designed for students and educators in the field of international marketing. This book is a go-to resource for anyone looking to understand the complexities of international markets, encompassing history, geography, language, religion, and economics. The dynamic nature of the international marketplace is reflected in the numerous substantially improved and expanded topics in this edition.
Who Uses It?
Primarily, this book is used by students and instructors in international marketing courses at the college and university levels. It's also a valuable resource for professionals in the field of marketing who need to understand the cultural and environmental uniqueness of any nation or region.
History and Editions
The 19th edition of International Marketing has been updated to address user feedback, incorporating the latest research and discussions on global marketing trends. This edition includes detailed updates on international business practices, cultural insights, and environmental considerations. It has been a staple in the field for decades, with each revision cycle typically ranging from every two to four years based on faculty input and updates in academic research.
Author and Other Works
Philip R. Cateora, John L. Graham, and R. Bruce Money are the authors of International Marketing. Philip R. Cateora is known for his pioneering work in international marketing and his ability to provide a well-rounded perspective on global markets. John L. Graham brings his expertise in international business to the text, ensuring that it remains current and relevant. R. Bruce Money contributes to the book's comprehensive coverage of international marketing principles.
Key Features
- Comprehensive Coverage: The book covers core concepts in international marketing, including detailed explanations and examples.
- Cultural Insights: The text reflects the cultural uniqueness of different nations and regions, helping students see the environmental and cultural differences.
- Updated Research: The 19th edition includes detailed updates on global marketing trends and practices.
- Dynamic Topics: The book includes substantially improved and expanded topics to reflect the dynamic nature of the international marketplace.
Detailed Information
ISBNs and Formats
- Hardcover: ISBN-13: 9781266148637
- eTextbook: Available through VitalSource (ISBN: 9781266830303)
- Rental Options: Various rental durations available from different retailers
Publication Details
- Publisher: McGraw-Hill Education
- Publication Date: 2024
- Number of Pages: Varies by edition (typically around 800-1000 pages)
- Language: English
Other Editions and Formats
- 10th Edition: Available through McGraw-Hill Education and other retailers
- eTextbook with VitalSource: ISBN-13: 9781266830303
- Related ISBNs:
- 9781266148637 (Hardcover)
- 9781266830303 (eTextbook)
- 1266148639 (ISBN10)
This detailed information section provides a quick reference for all the available formats and sources for International Marketing, 19th Edition, making it easier to find and access the book in the preferred format.
